Marketing Operations Manager

This is a hands-on role where you'll design and manage the marketing systems that power growth. You'll connect our CRM, marketing platforms, enrichment tools, and attribution systems to ensure every lead, campaign, and dollar is tracked and optimized.

This role reports to the VP of Marketing and works closely with performance marketing, content marketing, web development, and sales to ensure marketing data flows cleanly across the stack, reporting is reliable, and experiments are easy to run. If you love solving problems, building structure, and turning complexity into clarity, you'll be at home here.

• Own the marketing tech stack: HubSpot (CRM + Marketing Hub), ad platforms (LinkedIn, Google, Meta), and tools for enrichment (Clay, ZoomInfo), attribution (HockeyStack or similar), and marketing analytics.

• Build reliable integrations: Make sure data flows seamlessly between marketing, analytics, and CRM; no broken tracking or manual fixes.

• Enable faster campaigns: Set up audience syncs, UTM frameworks, event tracking, and A/B testing parameters that make experimentation simple.

• Set up and optimize email programs: Manage HubSpot workflows, build and test automated nurtures, and measure performance by engagement, conversion, and pipeline impact.

• Build reporting and attribution dashboards: Give the team clear visibility into what's driving pipeline and ROI.

• Standardize and scale operations: Implement and manage lead scoring, funnel stages, and naming conventions.

• Partner with web and dev teams: Deploy pixels, tags, and scripts accurately; verify data quality.

• Continuously improve the system: Identify gaps, implement automation, and make the entire go-to-market engine more efficient.

In your first 3–6 months, success means:

• All marketing systems are integrated and running reliably.

• Data flows cleanly between HubSpot, ad platforms, and analytics.

• Accurate attribution and reporting are live in dashboards.

• Campaigns, email nurtures, and A/B tests are easy to set up and measure.

• Leadership can confidently see where marketing creates pipeline and revenue.

• 3–6 years in marketing operations, demand gen ops, or growth ops, ideally in B2B SaaS.

• Hands-on expertise with HubSpot (CRM, automation, and reporting).

• Experience connecting tools across the MarTech stack.

• Experience managing and setting up email nurtures.

• Working knowledge of lead scoring, attribution, and funnel metrics.

• Highly organized and process-driven, with strong attention to detail.

• Curious, collaborative, and comfortable managing multiple systems and stakeholders.

• Nice-to-have: familiarity with HockeyStack, Clay, Qualified, or ZoomInfo; basic SQL or BI experience.

Enterprise cybersecurity is broken. Current annual cybersecurity spending is roughly $150B, with most enterprises spending heavily to deploy, manage, and configure 100s of different tools for marginal security benefit. At Zip, our goal is to build software that makes enterprise cybersecurity reasonable – to reduce bloat by bundling and configuring opinionated security tooling, synchronizing everything from device management to application security under one central pane of glass.
Multiple companies with security offerings from Google to Jamf are now releasing APIs that allow automated management, and with new government efforts to publish data on the global security risk landscape, there’s a unique opportunity to be the first in the market to properly integrate and build a full-stack, opinionated, enterprise security company. At Zip, you’ll be at the cutting edge of security, working with some of the world’s most important companies to effortlessly secure their people, software, and data.

• We want our employees learn, grow, and have career satisfaction

  • We want to create a successful company – but not at the cost of culture. At Zip, we value each other, and want to create a culture where our people are not only “working in a fast-paced, challenging, environment” but are also (and more importantly) happy, learning, and able to contribute. We value succeeding as a collective.

• We are a high autonomy, high trust organization that prioritizes thoughtful communication

  • No one likes being micromanaged. At Zip, we value autonomy and trust our employees to get the job done. We add communication here to emphasize that high autonomy and high trust doesn’t mean no support. At Zip supporting our employees and creating a great culture is a top priority. Thoughtful communication in tandem with high ownership is key to not just building a successful culture, but also external collaboration with customers and internal teams.

• We value transparency, equity, and empathy.

  • Honest, empathetic feedback is kind. It gives your co-workers the opportunity to grow and become the best versions of themselves. At Zip, we value frequent, well-structured, fair feedback – feedback that directly relates activities to outcomes, and allows us all to move forward together, better.

• We want to move fast, be flexible, but not break things:

  • We’re a start-up: we need to move fast, and be able to pivot at a moment’s notice. But we don’t want to break things, and want to balance being fast with being thoughtful and intentional about how we build our software.

• We value balance

  • Whether it’s work/life balance or moving fast/building right balance, understanding the tradeoffs in a start-up and making sure to strike the right balance is necessary. We continuously evaluate our decisions in a data-driven way, and aim to make sure we’re always getting better.

• We assume best intentions

  • We're a team working together to make enterprise cybersecurity easy. We'll face hard problems together, and assuming best intentions of coworkers is of utmost importance to building a great culture.