Marketing Operations Manager

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Job Description:

Broadcom’s Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats. Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust.

We’re seeking an experienced Marketing Operations Manager with a strong cybersecurity background to help drive the go-to-market (GTM) success of our enterprise security solutions. This role offers the opportunity to make a significant impact in a fast-paced and innovative environment.

Key Responsibilities

• Eloqua Management: Oversee and optimize Eloqua marketing automation, including campaign setup, segmentation, lead scoring, and nurture programs.

• Campaign Execution: Design, implement, and track global partner enablement campaigns to drive engagement and revenue growth.

• Performance Analytics: Monitor and analyze campaign performance, providing data-driven insights and recommendations for optimization.

• Process Optimization: Establish and refine marketing operations processes to improve efficiency and scalability.

• Data Management: Ensure data hygiene, lead management, and compliance with privacy regulations (GDPR, CCPA, etc.).

• Cross-Functional Collaboration: Work closely with partner marketing, demand generation, sales, and IT teams to align marketing initiatives with business goals.

• Technology Integration: Manage integrations between Eloqua and CRM, ensuring seamless data flow.

• A/B Testing & Optimization: Conduct testing on email campaigns, landing pages, and automation workflows to improve conversion rates.

• Reporting & Dashboards: Develop and maintain dashboards to provide visibility into campaign effectiveness and marketing ROI.

• Training & Enablement: Educate internal teams on Eloqua best practices and campaign execution strategies.

Experience: Bachelor's and 8+ years of related experience

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $111,000 - $178,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

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