Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.
To support our rapid growth, we’re seeking a skilled and experienced Marketing Operations Manager to join our team. The ideal candidate will have deep experience in B2B marketing operations and will be capable of overseeing and optimizing the technology, processes, and data used in marketing campaigns, ensuring efficient execution of marketing initiatives by managing marketing automation systems, analyzing data to inform decisions, and collaborating with cross-functional teams to streamline operations and maximize campaign effectiveness. This role requires a proactive and creative marketer with strong marketing operations prowess and an ability to help level-up a marketing teams overall impact on a business.
Responsibilities
- Manage the marketing technology stack, ensuring seamless integration and optimization of all tools and platforms.
- Analyze marketing data to assess performance and identify improvement areas. Ensure accurate data capture and connection for effective performance tracking and decision-making. Regularly report on channel engagement, traffic, website behavior, marketing-sales funnel performance, attribution, and ROI to inform optimization strategies.
- Support the execution of marketing campaigns across various channels, including email, social media, and digital advertising.
- Develop and implement marketing automation strategies to enhance efficiency and effectiveness. Streamline team processes and workflows to boost marketing performance. Create repeatable marketing-sales processes to address workflow challenges and improve email channel performance through reliable processes and measurable outcomes.
- Execute high-quality and timely multi-channel campaigns supporting the marketing team and CoreTrust’s business objectives. Manage the campaign calendar and optimize resources to achieve superior results.
- Collaborate with cross-functional teams to ensure alignment with business goals.
- Work closely with the CMO to ensure timely and accurate activation and management of marketing budgets across channels and programs.
- Maintain and improve the marketing database, ensuring data accuracy and segmentation for targeted campaigns.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in marketing operations, preferably in a lead roles.
- Highly skilled in Salesforce and Salesforce Marketing Cloud.
- Strong analytical skills and ability to interpret complex data sets (especially in optimizing funnel performance, marketing attribution, and marketing ROI)
- Excellent project management and organizational skills (scrum experience preferred).
- Strong communication and interpersonal skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proficiency in marketing software and tools, including analytics and reporting platforms.
- Knowledge of data privacy regulations and best practices.
- Can-do attitude and a willingness to roll up sleeves
Benefits
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture
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What We Do
CoreTrust is the definitive group purchasing organization (GPO) for large corporations. By leveraging the aggregated spend of the collective, CoreTrust enhances member profitability by negotiating and offering contracts with competitive pricing for non-production supplies and services.
By partnering with large enterprises across many verticals, and with private equity firms and their portfolio companies, CoreTrust leverages extraordinary purchasing power by assuring suppliers of committed volume from these well-respected companies.
Serving 3000+ companies across multiple verticals, CoreTrust helps members realize sustainable, double-digit savings by drawing on our extensive contract portfolio and procurement market expertise.
