Vasion is looking for a Marketing Operations Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
The ideal candidate has a baseline understanding of all things Salesforce, Marketo, and B2B marketing operations. This person, in collaboration with the marketing team, is responsible for understanding business requirements and delivering high-quality technical solutions that enable the marketing team to use the full functionality of our ever-growing tech stack.
Responsibilities
- Administer the day-to-day operations of our marketing tech stack, including Salesforce, Marketo, Intercom, LeanData, BrightTalk, and other upcoming integrations.
- Manage and optimize our Marketo instance, ensuring best practices for campaign execution, lead scoring, and segmentation.
- Ensure data integrity and accuracy across Marketo and Salesforce, including regular audits and maintenance.
- Execute ad, email, and event tracking programs, including driving strategies to increase engagement frequency and velocity.
- Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy.
- Identify and evaluate data sources required to expand our marketable database in our target segments.
- Monitor email KPIs and make recommendations to improve delivery, opens, and engagements. Ensure strong domain and list health and create monthly audits.
- Launch nurture programs, ensure they are working properly, and make recommendations for efficiencies.
- Collaborate with the marketing team to provide technical recommendations using the full features and functionality of Marketo.
- Performs other related duties as assigned.
- 3+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
- 3+ years of experience with Marketo.
- 1+ years of experience with Salesforce.
- Experience with at least one of the following: LeanData, Intercom, BrightTalk, or an equivalent platform.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Salesforce Administrator certification
- Marketo Certified Expert (MCE) certification
- Self-starter and able to work fully remote, collaborating with team members globally.
- Experience in business analysis, operations, or B2B.
- Digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical-thinking skills.
- Strong ability to organize, analyze, and interpret information.
- Ability to work under pressure and change direction as needed.
- Excellent written and verbal communication skills.
- Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress.
- Flexible work environment
- Discretionary Vacation bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match
- Mental Health Wellness Support
- Financial wellness education
- Company-contributed HSA
- Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
More About Vasion
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Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
Top Skills
What We Do
Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability. With our SaaS platform, you'll give end users a seamless experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.
