Marketing Operations Manager

Job Description

The Marketing Operations Manager will play a critical role in optimizing our marketing technology stack, managing lead generation processes, and ensuring data-driven decision-making across the marketing team. You will be responsible for streamlining marketing operations, improving efficiency through automation, and providing insights that help drive customer acquisition and retention. This role requires a detail-oriented, data-driven professional with experience in managing marketing operations in a fast-paced SaaS environment.

Responsibilities 

Process Optimisation & Automation:

• Design, implement, and manage lead generation campaigns, workflows and automation programs to support pipeline growth, lead nurturing, and customer acquisition efforts.
• Ensure accurate and timely flow of leads through the funnel, regularly assessing and improving lead qualification and distribution processes.
• Identify and implement process improvements that enhance the efficiency of marketing operations and campaign execution.
• Automate repetitive tasks, such as lead routing, reporting, and follow-ups, to ensure scalability and improved time management.

Data & Reporting:

• Create and maintain marketing dashboards and reports to provide visibility into campaign performance, lead flow, and key metrics (e.g., MQL, SQL, pipeline growth, revenue impact).
• Ensure data cleanliness and integrity in Salesforce and Pardot, and develop strategies for data enrichment and segmentation.
• Analyze campaign performance to derive insights and recommendations for optimizing marketing efforts, improving ROI, and driving growth.

Marketing Technology Management:

• Own the marketing tech stack and ensure seamless integration across key systems (Salesforce, Pardot, Cognism, Zapier, Qualified, Reachdesk, ChurnZero, etc.)
• Maintain and optimize the use of marketing automation tools for campaign management, lead nurturing, and email marketing.
• Collaborate with IT and Business Operations and other key stakeholders to ensure that the CRM and marketing tools are properly configured for lead management, data flow, and reporting.

Required Skills & Experience

• 3+ of experience in a marketing operations role, preferably within a SaaS or tech environment.
• Hands-on experience with Salesforce and Pardot 
• Strong understanding of lead management, lead scoring, and marketing funnels in a B2B SaaS environment
• Data-driven mindset with strong analytical skills and the ability to extract insights from large datasets
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
• Self-starter mentality and a person who thrives on collaboration within multi-functional teams

• Excellent written, verbal and interpersonal communication

What we offer you -

alongside a competitive salary, we offer a great range of benefits

• 25 days holiday to 30 days (excluding public holidays)
• Private health insurance - after probation
• PerkBox giving a range of personalised benefits
• Enhanced parental pay
• Pension
• Cycle to work

Should you require any additional support with your application or need us to make any adjustments for you, please contact our People team [email protected]