Marketing Operations Manager

Posted 7 Days Ago
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London, England, GBR
In-Office
60K-90K Annually
Mid level
Information Technology • Security • Software • Consulting
The Role
Own end-to-end marketing operations for lead management, including campaign orchestration, audience segmentation, predictive scoring, data quality, enrichment, and routing. Manage Marketo, Salesforce, intent platforms, and AI-powered workflows while partnering with GTM, Data, IT, and Legal teams. Build scalable automations, validate scoring against pipeline outcomes, improve lead handoffs, and enable marketers to use automation effectively.
Summary Generated by Built In
Marketing Operations ManagerLondon
About Mimecast

The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.


Overview

Marketing Operations at Mimecast connects marketing to revenue: we architect, govern and scale the systems, data, processes that make campaign execution agile, lead quality high, and pipeline conversion measurable. We are an AI first Team: human expertise combined with AI agents built to handle the repeatable, high-volume work, so our capacity to deliver grows faster than our headcount.


We are rebuilding lead management from the ground up. Our BDR coverage model, our scoring approach, and our routing logic are all changing at the same time, and the system that got us here won't carry us forward. We're hiring someone to design the new one, not to maintain the old one.


As a Marketing Operations Manager, you will own lead management end-to-end: campaign orchestration in support of demand generation, predictive lead scoring, enrichment and data quality governance, and routing that gets every lead to the correct recipient for timely evaluation and follow-up. You'll define the model, not only operate the tools that run it.


You'll manage outcomes, workflows, and AI agents rather than people. Reporting to the Director of Marketing Operations, you'll work alongside our Marketing Automation and GTM Engineering specialists, and you'll hold the design decisions for lead management end to end.


What You'll Do

Campaign & Audience Execution

• Take an audience-first approach to every campaign: build, segment, and continuously optimise target lists so each send reaches the right audience against that campaign's specific objective.

• Own campaign orchestration end to end, turning requirements into scalable, self-service workflows that free marketers from manual list-building and repetitive setup.

• Act as the hands-on technical partner behind complex, multi-region programs from webinars and events to intent-driven lifecycle campaigns.


Lead Intelligence, Scoring & Routing

• Own lead scoring end to end: build the model, validate it against pipeline outcomes, and evolve it from rules-based to predictive.

• Govern data quality and enrichment across the funnel: cleansing, deduplication, and enrichment that keeps data usable. Extending data ownership beyond the marketing automation platform in partnership with GTM Operations and IT.

• Bring strong command of lead routing tools with such as Traction and Qualified, so every lead lands with the right person, at the right time, for timely evaluation and follow-up.


AI Agents & MarTech Stack

• Direct and continuously improve the AI agents responsible for campaign orchestration, lead scoring, and routing. You will set the rules, review the output, and make judgement based decisions.

• Manage campaign activation via Marketo and Salesforce, alongside intent and enrichment tools like 6Sense, Qualified, and UserGems, so signal flows cleanly from first touch through to conversion.


Partnership & Enablement

• Be the consultative partner marketers turn to for managing lead quality and follow up.

• Help the wider team get more from AI and automation, building confidence and self-sufficiency as our tools mature.

• Partner across GTM, Data, IT, Legal teams to enable campaign solutions that are fast, reliable, and responsible.


What You'll Bring

• Solid experience marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality.

• Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them.

• Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration.

• Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff.

• Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.

• Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.

• The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.

• Clear communication and documentation skills for non-technical audiences.

• A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.


The base salary range for this position is £60,000 - £90,000 base + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for incentive plans and other related benefits. Our salary ranges are determined by role, level, and location. These factors and individual capabilities will also determine the individual pay offered.


Belonging at Mimecast

Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they're a cybercriminal, of course.


We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.


We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.


Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Skills Required

  • Experience in marketing operations or demand generation operations with direct ownership of lead management, scoring, routing, and data quality
  • Hands-on experience with Marketo and Salesforce, including lead and account data flows between them
  • Experience with intent and automation platforms such as 6sense, Clay, G2, and UserGems
  • Expertise with lead routing and lifecycle tools such as Traction or LeanData
  • Experience creating automations, integrations, internal tools, or AI-powered workflows adopted by intended users
  • Comfort working with data, APIs, and technical systems, including building and troubleshooting workflows
  • Ability to translate complex or evolving business needs into practical, scalable solutions
  • Clear communication and documentation skills for non-technical audiences
  • Continuous-improvement mindset focused on reducing bottlenecks and improving recurring work

Mimecast Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mimecast and has not been reviewed or approved by Mimecast.

  • Fair & Transparent Compensation — Pay is characterized as solid and competitive relative to similar companies, with a wide range of role-based salary outcomes. Compensation satisfaction is reinforced by frequent references to pay feeling fair for the work in multiple contexts.
  • Healthcare Strength — Health insurance is repeatedly described as a strong part of the package, often paired with other core benefits. The overall benefits bundle is framed as comprehensive and supportive of employee and family health needs.
  • Wellbeing & Lifestyle Benefits — Workplace perks such as flexible hours, hybrid/remote options, free meals, and on-site fitness amenities are consistently presented as meaningful additions to total rewards. These perks appear to materially improve day-to-day employee experience beyond base pay.

Mimecast Insights

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The Company
HQ: London
1,916 Employees
Year Founded: 2013

What We Do

Relentless protection. Resilient world. Mimecast (NASDAQ: MIME) was born in 2003 with a focus on delivering relentless protection. Each day, we take on cyber disruption for our tens of thousands of customers around the globe; always putting them first, and never giving up on tackling their biggest security challenges together. We are the company that built an intentional and scalable design ideology that solves the number one cyberattack vector – email. We continuously invest to thoughtfully integrate brand protection, security awareness training, web security, compliance and other essential capabilities. Mimecast is here to help protect large and small organizations from malicious activity, human error and technology failure; and to lead the movement toward building a more resilient world. Learn more about us at www.mimecast.com.

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