Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…
Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.
For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
We’re looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended.
This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day.
As a Cognyter you will:
- Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations.
- Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting.
- Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks.
- Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs.
- Support the HubSpot–Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures.
- Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up.
- Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks.
- Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes.
- Create and maintain documentation and best practices for workflows, processes, and system setup.
For that mission you’ll need:
- 2–3 years of hands-on Marketing Operations / Marketing Automation experience, preferably in B2B.
- Strong hands-on HubSpot experience
- Experience working with Salesforce and CRM integrations - an advantage.
- Comfortable working with data, spreadsheets, system configurations, and repetitive operational tasks where accuracy matters.
- Strong troubleshooting skills and the patience to investigate why something isn't working.
- Experience using AI and automation to improve operational processes.
- Highly organized, detail-oriented, and comfortable managing multiple executional tasks independently.
- Experience with APIs, webhooks, HTML, or integration tools is a plus.
Skills Required
- 2–3 years of hands-on Marketing Operations or Marketing Automation experience, preferably in B2B
- Strong hands-on HubSpot experience
- Experience working with Salesforce and CRM integrations
- Comfort working with data, spreadsheets, system configurations, and repetitive operational tasks requiring accuracy
- Strong troubleshooting skills and patience to investigate technical issues
- Experience using AI and automation to improve operational processes
- Highly organized, detail-oriented, and able to manage multiple executional tasks independently
- Experience with APIs, webhooks, HTML, or integration tools
Cognyte Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognyte and has not been reviewed or approved by Cognyte.
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Healthcare Strength — Health coverage spans medical, dental, vision, disability, life insurance, mental‑health support, and FSA options. Coverage is generally portrayed as solid within a well‑rounded package.
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Leave & Time Off Breadth — Time off includes generous PTO, paid holidays, floating holidays, wellness days, and paid volunteer time. These elements indicate a comprehensive time‑off offering.
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Wellbeing & Lifestyle Benefits — Work setup includes flexible schedules and hybrid/remote options highlighted across public materials. Flexibility is emphasized alongside the core benefits offering.
Cognyte Insights
What We Do
Cognyte is a leading software-driven technology company focused on solutions for data processing and investigative analytics that allow customers to generate Actionable Intelligence for a Safer World™. We empower law enforcement, national security, national and military intelligence agencies, and other organizations to navigate an increasingly complex threat landscape with greater speed, accuracy, and precision.
Why Work With Us
Driven by curiosity and a purpose with real-world impact, we place innovation at the core as we tackle complex, fascinating challenges where bold questions forge real breakthroughs.
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