About the Role
Dynata is the world's largest first-party data and insights platform, powering research for the world's most recognized brands and agencies. Our marketing team is growing and operates at the intersection of data, technology, and strategy.
We're looking for a Marketing Operations Manager to serve as the operational backbone of our marketing organization. You'll own the administration, integration, and reporting layer across our marketing technology stack.
This is a builder role. You will develop and maintain the infrastructure that allows our team to be move quickly, measure accurately, and scale effectively across both our managed service and self-service platform offerings.
What You'll Own
Marketing Technology Administration & Integrations. Serve as the primary admin for HubSpot (marketing automation), ON24 (webinars), and adjacent tools. Design and maintain integrations (MS Dynamics 365) that create clean, bidirectional data flows across the stack.
Build deeper connections with Snowflake and in product events
Reporting & Performance Analytics. Build and maintain dashboards, attribution models, and campaign performance reports that translate marketing activity into business outcomes. Partner with leadership to define KPIs aligned to pipeline and revenue goals and deliver insights that drive investment decisions across channels and segments.
Lead Management & Data Governance. Own the systems and lead lifecycle from capture to sales handoff
Collaborate with GTM teams to introduce scoring models, segmentation logic, routing rules, and data hygiene standards. Ensure consistent data quality between HubSpot and Dynamics 365 to support both managed service and self-service GTM motions.
Process Development & Project Prioritization. Identify operational gaps across the marketing organization and design scalable processes. Develop campaign templates to enable regional marketing teams to self-serve and follow approval guidelines. Manage a prioritized roadmap of initiatives based on business impact. Communicate progress, trade-offs, and recommendations clearly to marketing leadership and cross-functional stakeholders.
AI Agent Implementation & Productivity Enablement. Leverage AI tools and agents to automate repetitive tasks, improve campaign velocity, and scale the team's capacity. Share best practices and enablement resources that help the broader marketing team adopt AI-powered workflows confidently.
What You Bring
MarTech Experience. 4–6+ years of hands-on marketing operations experience, with demonstrated proficiency in HubSpot, working knowledge of CRM platforms (Microsoft Dynamics 365 a plus) and product analytics tools (Amplitude a plus)
Integration & Systems Thinking. Proven track record building integrations between marketing and sales systems. You understand how data flows through a tech stack and you can develop monitoring practices to identify and resolve issues promptly.
Analytical Rigor with a Strategic Lens. You're the data SME on the Marketing team and confident in the reports and dashboards you develop and can drill down to explain patterns. Further, you can speak to the data and support budget allocation decisions with leadership.
AI-Forward Mindset. You've implemented AI agents or automation tools (e.g., Claude, ChatGPT integrations, n8n, or similar) to meaningfully improve marketing workflows. You bring a practical, outcomes-oriented perspective to AI adoption.
B2B Experience. Familiarity with the nuances of a B2B go-to-market motion, ideally in a company with both enterprise/managed service and product-led or self-service channels. You understand how different buyer journeys require different operational infrastructure.
Dynata owns and manages a 60M+ member online community of consumers and professionals, globally. By engaging community members to exchange their personal data and opinions for valuable rewards, Dynata is the largest provider of first party consumer insights to leading Market Research agencies, consulting firms and corporate brands.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is CAD $80K-$120K/ yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
Skills Required
- 4-6+ years of hands-on marketing operations experience
- Proficiency as primary admin for HubSpot (marketing automation)
- Working knowledge of CRM platforms
- Microsoft Dynamics 365 (listed as a plus)
- Experience integrating marketing and sales systems and designing bidirectional data flows
- Experience with Snowflake and product/events data integration
- Experience building and maintaining dashboards, attribution models, and campaign performance reports
- Experience owning lead management, lead lifecycle, data governance, and sales handoff processes
- Experience designing scoring models, segmentation logic, routing rules, and data hygiene standards
- Experience developing processes, campaign templates, and managing a prioritized roadmap
- Experience implementing AI agents or automation tools (e.g., Claude, ChatGPT integrations, n8n or similar)
- B2B go-to-market experience across enterprise/managed service and product-led/self-service channels
- Strong analytical skills and ability to translate marketing activity into pipeline and revenue insights
Dynata Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dynata and has not been reviewed or approved by Dynata.
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Leave & Time Off Breadth — Time off options such as paid holidays, sick time, PTO, and in some cases unlimited PTO are available, with PTO sometimes described as generous. Volunteer time and a “birthday day off” expand the time‑off menu beyond basics.
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Flexible Benefits — Flexible and remote work options are broadly offered across a global and hybrid footprint, including part‑time and work‑from‑home arrangements. This flexibility can make certain entry‑level or side‑income roles feel reasonable for the work involved.
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Wellbeing & Lifestyle Benefits — Perks such as commuter benefits, wellness resources, snacks, gym or cell‑phone reimbursements, and tuition reimbursement are part of the package. Employee resource groups and volunteer opportunities add lifestyle and community support.
Dynata Insights
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth. We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
