Marketing Operations Senior Specialist, CDP Data Specialist

Job Description

Zendesks Global Marketing Operations team is seeking an experienced CDP Administrator to join our growing data management practice. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment.

This person will administer our CDP, ensuring reliable data integrations with multiple data sources and enabling outstanding customer experiences through relevant, personalized marketing programs. The role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization.

This person will be responsible for designing and collaborating with teams of technical data engineers and architects to enable the foundational components of our Adobe Real-Time CDP. The ideal candidate has an established track record of managing a CDP. 

Key Responsibilities

• Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.

• Maintain profile and segmentation definitions, activation schedules and destination integrations.

• Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.

• Establish a standardized XDP data model to create a common language for customer experience.

• Manage user access and permissions.

• Establish data best practices, including audience segmentation and activation among the global marketing community.

• Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.

• Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.

• Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.

• Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.

• Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience

• Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.

• Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation

• Intermediate SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake)

• Strong understanding of data integration, data quality, and data governance principles.

• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.

• Self-starter with high motivation to succeed in a fast-paced work environment.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.