Marketing Operations Leader

The Marketing Operations Manager owns the reliability, governance, and day-to-day execution of the marketing technology stack and enables high-quality marketing execution across the business. This role blends operational discipline with hands-on system administration to ensure marketing tools work as intended, data is clean, and campaigns run smoothly. You will partner closely with the GTM Engineer, RevOps, Sales Ops, and Data teams to scale PartsSource’s end-to-end commercial technology ecosystem.

(Marketing – Marketing Automation, Sales Enablement: CRM Optimization)

• Own day-to-day administration of HubSpot, including campaigns, workflows, lists, lifecycle stages, and properties

• Manage system configuration, permissions, documentation, and change management

• Partner with the GTM Engineer on enhancements and integrations, ensuring designs are executed accurately

• Monitor system performance and proactively resolve issues before they impact execution

(Marketing – Demand Generation: Campaign Planning & Execution, Marketing Automation)

• Support execution of demand, lifecycle, and account-based marketing campaigns across channels

• Enable automated A/B testing across messaging, offers, timing, and channel mix

• Train marketers on test design, execution, and interpretation within HubSpot and related tools

• Translate results into actionable recommendations that improve conversion and engagement

• Perform quality assurance prior to launches to prevent data or workflow issues

(Marketing – Demand Generation, Sales Revenue Operations)

• Own operational implementation of lead scoring and marketing intent models

• Support evolution from MQL-centric scoring to account and buying group coverage models

• Operationalize engagement-based and intent-driven workflows aligned to ABM strategies

• Partner with Marketing, Sales, and RevOps to ensure scoring models are understood and trusted

(Technology – Data Quality & Governance)

• Enforce campaign taxonomy, UTM standards, and data entry conventions

• Monitor data quality and flag issues that impact reporting or downstream use

• Coordinate with the GTM Data Engineer on schema changes and data requirements

• Maintain documentation, runbooks, and process standards

(Sales Enablement, Business Process Excellence)

• Train marketing teams on tools, workflows, and best practices

• Serve as first point of contact for marketing system troubleshooting

• Identify automation opportunities to reduce manual effort

• Partner with IT, Security, and Data teams to ensure scalable, compliant systems

Your Background

• 4+ years of experience in Marketing Operations, Marketing Systems, or a related role

• Hands-on administration experience with HubSpot; experience with 6sense and AdTech tools required

• Strong understanding of B2B marketing funnels and lifecycle management

• Experience operationalizing lead scoring, intent signals, and account-level engagement metrics

• Proven ability to work cross-functionally with Marketing, RevOps, Sales Ops, and Data teams

Preferred

• Experience supporting demand generation and ABM workflows

• Familiarity with AI/ML use cases in GTM operations and automation

• Knowledge of B2B SaaS commercial operations and performance metrics

• Act Like an Owner – Accountability & Execution: You take ownership of marketing systems and follow through to reliable outcomes.

• Serve with Purpose – Business Impact: You enable marketers to focus on results by removing operational friction.

• Adapt to Thrive – Learning Agility: You quickly learn new tools, workflows, and GTM approaches as the stack evolves.

• Collaborate to Win – Influence & Communication: You partner effectively across Marketing, RevOps, Sales, and Data.

• Challenge the Status Quo – Continuous Improvement: You look for better ways to automate, standardize, and scale execution.