Marketing Operations Lead

Reposted 23 Days Ago
Be an Early Applicant
Ann Arbor, MI, USA
In-Office
85K-125K Annually
Senior level
Agency • Consumer Web • Mobile • Professional Services • Software • Database • App development
Atomic Object is a top-rated custom software design and development consultancy.
The Role
The Marketing Operations Lead will manage systems and operations for branding and sales, implement AI workflows, analyze data, and support sales and content initiatives.
Summary Generated by Built In

Atomic is growing a diverse and inclusive team of people turning care, craft, and curiosity into lasting value for our clients, communities, and one another.

This is the job for someone who sees a messy process and wants to fix it. If you're excited about using AI to do more, faster, and you find satisfaction in building systems that scale, you'll fit right in.

Company

Since 2001, Atomic Object has designed and developed software products for web, mobile, desktop, and embedded devices. We were founded on the belief that not all software is created equal. Many people can write code, but it takes a close-knit team of passionate people to create exceptional, innovative products that change the way people do business. This is all the more true in the age of AI.

We’re an employee-owned company with 125+ Atoms based in our Ann Arbor, Chicago, Grand Rapids, and Raleigh offices. Unlike many other technology companies, we have a flat organization. There is no corporate ladder to climb. As a company that values transparency, we practice open-books management. At Atomic, you can build a meaningful career doing work you care about without sacrificing ownership, transparency, or a seat at the table.

Job OverviewPOSITION

Atomic Object's marketing team runs lean. As the Marketing Operations Lead, you'll keep the engine running: managing the systems, content, and operations that sustain Atomic's brand presence and sales pipeline.

You'll systematize and automate the highest-friction marketing operations, freeing team capacity for higher-leverage work.

Atomic has strong inbound, a clear go-to-market focus, and meaningful analytical groundwork already in place. You'll inherit that foundation, take it to the next level, and use data to design strategic experiments that connect Atomic more directly to potential clients, demand, and revenue.

The right candidate combines operational discipline with analytical ambition and uses AI to make that combination work at lean-team scale. If you want to build something that directly moves revenue, this is the role.

DETAILS

  • Home base in Ann Arbor
  • Hybrid work environment with the expectation to be generally present in the office for at least 60% of your work week
  • Ability and willingness to travel on occasion
Key Responsibilities

MARKETING OPERATIONS & AI AUTOMATION (~30% OF ROLE, ESPECIALLY EARLY)

  • Audit existing marketing operations — sales intake, CRM workflows, newsletter production, listings management, onboarding, collateral updates — and identify automation opportunities
  • Implement AI-assisted workflows to reduce manual time investment across the department
  • Build a marketing specification library that serves as both institutional knowledge and the foundation for AI-assisted workflows.
MARKETING ANALYTICS & DECISION SUPPORT (~25% OF ROLE, GROWING OVER TIME)
  • Build and maintain dashboards that give the marketing team and leadership clear visibility into pipeline health, campaign performance, and demand generation
  • Partner with teammates on the marketing team to run A/B experiments across channels including email, website, outreach, and translate results into actionable recommendations
  • Analyze sales and marketing data from CRM to identify trends, gaps, and opportunities
  • Support CEO-adjacent marketing initiatives with research, analysis, and measurement

SALES SUPPORT & CONTENT PIPELINE (~20% OF ROLE)

  • Run the intake process for new sales leads
  • Coordinate, conduct, and share  pre- and post-project client interviews
  • Own the case study pipeline end-to-end: run interviews, manage production, and publish to the website
  • Maintain and update sales collateral: fact sheets, profiles, sales booklets, decks
  • Maintain client project database, ensure CRM hygiene, and assist with sales data requests

WEBSITE & EXTERNAL PRESENCE (~15% OF ROLE)

  • Own routine website updates: bios, case studies, logos, content edits, photo swaps
  • Produce the Atomic Nucleus internal newsletter and coordinate the alumni newsletter
  • Monitor SEO performance and flag issues or opportunities
  • Manage social media posting and Spin/blog content coordination
  • Support award submissions and external recognition efforts
TEAM & COORDINATION (~5% OF ROLE)
  • Participate in weekly marketing & recruiting team syncs and regular group learning sessions
  • Partner with the Director of Marketing on quarterly planning, using data to inform where to invest time and resources
GENERAL EMPLOYMENT RESPONSIBILITIES
  • Work a full-time job (generally 40-42 hours per week).
  • Track time daily.
  • Engage in professional development and continued learning outside of work hours.
  • Periodically contribute to Atomic’s blog.
  • Travel occasionally as needed.
Requirements
  • 7+ years of marketing experience with a meaningful analytical or operations component
  • Demonstrated comfort with data: you've built reports, run experiments, and made marketing decisions based on quantitative analysis
  • Genuine fluency with AI tools (ChatGPT, Claude, or similar) — not just awareness, but actual daily use for drafting, research, and workflow automation
  • Strong enough writer to own a newsletter, a case study, and a press release without much editorial support
  • Systems thinker — you see inefficiency and want to fix it, not just work around it
  • Self-directed and comfortable with ambiguity — the first 90 days will involve inheriting imperfect systems before you get to build cleaner ones
Desired Skills
  • Experience with Nutshell, HubSpot, or comparable CRMs; familiarity with Google Analytics, Looker, or similar reporting tools
  • Ability to write SQL queries
  • Experience with WebFlow and Wordpress
  • B2B, professional services, or tech industry background
Compensation & Benefits

The total cash compensation range for this role is $85,000 - $125,000 per year. Total cash compensation includes salary plus profit-sharing bonuses. Your exact offer will reflect your job-related knowledge, skills, education, experience and responsibilities of the role. 

In addition to the stated total cash compensation, our compensation package includes the following benefits:

  • Paid time off and holidays
  • Atomic-sponsored health insurance (including dependents) with HSA contributions
  • Access to Dental & Vision Insurance with Competitive Premiums
  • Employee ownership
  • Sustainable working pace
  • Regular 401(k) company contributions (3%)
  • Parental leave
  • Paid short-term medical leave and long-term disability insurance
  • Support for professional development
Reports To

This role will report to Atomic’s Director of Marketing, Elaine Ezekiel. 

Why Atomic?

Atomic is a place where good work and good culture aren't in tension. As an Atom, you'll:

  • Join a tight-knit team working in an atmosphere of camaraderie, exploration, and respect.
  • Work across a variety of industries and initiatives — your marketing work will touch healthcare, energy, manufacturing, and more.
  • Be part of a transparent, employee-owned company that's active in making the technology and business community stronger, smarter, and more diverse.

Receive great benefits, including support for professional development, schedule flexibility, employee ownership, 401(k) contributions, and generous vacation time.

Skills Required

  • 7+ years of marketing experience with analytical or operations component
  • Experience with AI tools like ChatGPT, Claude, etc.
  • Ability to write SQL queries
  • Experience with Nutshell or HubSpot CRMs
  • Experience with WebFlow and Wordpress
Am I A Good Fit?
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The Company
HQ: Grand Rapids, MI
115 Employees
Year Founded: 2001

What We Do

Our co-located, U.S.-based team works with executives to improve their bottom line by delivering new products, enhancing existing products, modernizing legacy products, and integrating AI into their software systems. Atomic is an employee-owned company with offices in Grand Rapids, Ann Arbor, Chicago, and Raleigh-Durham.

Why Work With Us

We employ the best U.S. talent. Atomic only hires in our four U.S. regions, and we don’t offshore your project team. Our teams collaborate in person. They work side-by-side in the same four regional offices. We provide free consulting and budget modeling. We offer clients full-product teams.

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