Marketing Operations Lead

Posted 2 Months Ago
Be an Early Applicant
New York, NY, USA
Hybrid
130K-180K Annually
Senior level
Fintech • Payments • Software
Go further, faster, with Rho. Take charge of business finances with Rho’s automated spend and cash management platform.
The Role
Own Rho’s marketing data infrastructure, metrics definitions, dbt models, attribution, and reporting in Snowflake. Integrate marketing, CRM, advertising, analytics, referral, and call-platform data; reconcile conflicting funnel and CAC metrics; and build recurring executive reporting. Manage reverse ETL activation, marketing systems hygiene, PII handling, taxonomy, data contracts, instrumentation, documentation, and monitoring. Partner with data engineering while serving as the sole owner of marketing measurement and data quality.
Summary Generated by Built In

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the role

We’re hiring a Marketing Operations Manager to be the backbone of Rho’s marketing org. This person keeps our work across the team running smoothly, so we can move quickly and leadership always knows what’s live, what’s working, and where to focus next.
In Brand, you’ll own campaign project management, keeping launches on schedule from brief to go-live. You’ll also run brand lift analysis so we can measure what each campaign actually moves. In Growth, you’ll facilitate our experimentation program, from setting up tests to sharing what we learned. You’ll also manage the systems and tech stack the team depends on every day.
Across the org, you’ll build and run the system of record: one place where every workstream’s owner, status, and key metric lives. You’ll partner with Growth Engineering and the data science team to turn their work into a reporting cadence that marketing, the exec team, and the board rely on. Working closely with the VP of Marketing, you’ll have the context to spot what needs attention and the process discipline to raise it early, so the whole team stays aligned, hits its numbers, and scales.

Responsibilities
  • Own the system of record: one place where every workstream across Growth, Brand, and Community is tracked against its owner, status, and the metric it's supposed to move.

  • Run a weekly written review across all three pillars (not a dashboard nobody opens) so slipping work surfaces early instead of reaching the VP of Marketing the night before it matters.

  • Translate the outputs of Growth Engineering and the data science team (funnel performance, cost per funded account, channel health) into reporting marketing, exec, and the board actually run on. You consume these models, you don't build them.

  • Track every vendor and spend commitment against sign-off status; flag anything moving forward without it before it becomes a fait accompli.

  • Maintain a single, current version of marketing strategy and planning docs, replacing the scattered state across Slack, Notion, and individual owners' heads.

  • Run the cadence on hiring, budget, and planning asks that go to Devonaire, Bojan, and other cross-functional partners, so those requests are tracked to a decision instead of going quiet.

  • Keep a live map of who owns what, including backup owners for anything with single-threaded risk, so no function or vendor relationship depends on one person.

  • Flag ownership gaps and conflicting priorities across pillars directly, rather than letting them resolve themselves by default.

  • Run the experimentation program for Growth: intake, prioritization, test design standards, sprint cadence, and a shared learnings log.

  • Facilitate a weekly or bi-weekly experiment cadence across Growth, including hypothesis writing, success criteria, and kill and scale decisions.

Requirements
  • You've designed and run an incrementality or lift test (holdout, geo-lift, PSA-style), not just read about the concept. You know what breaks a naive test — seasonality, cross-channel halo, saturation — and how to control for it.

  • Fluent SQL, and you've built and owned dbt models in a real warehouse. This isn't a role you can do from platform UIs.

  • You've owned marketing or GTM data where the number mattered financially, and defended a CAC or attribution figure to a skeptical exec.

  • You've reconciled conflicting numbers across ad platforms, a CRM, and a warehouse, and can explain the gap rather than picking the flattering one.

  • Systems experience, not just analysis: forms, routing, CRM sync, reverse ETL, taxonomy. Comfortable owning plumbing.

  • You define metrics instead of waiting to be handed them.

  • Judgment on PII and compliance in a regulated financial services context.

  • Comfortable as the only person in your function, working across marketing, data engineering, sales ops, and growth without authority over any of them.

Nice to have
  • Fintech, banking, or another regulated environment.

  • Snowflake, dbt, Hightouch, Salesforce, HubSpot.

  • Measurement for AI search and answer engine visibility. It's an active channel for us and barely instrumented anywhere.


Our people are our most valuable asset. The base salary for this role is $130-180K. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.
Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

Skills Required

  • Fluent SQL skills
  • Experience building and owning dbt models in a production data warehouse
  • Experience owning marketing or GTM data where measurement has financial impact
  • Experience defending CAC or attribution metrics to skeptical executives
  • Experience reconciling conflicting data across advertising platforms, CRM systems, and a warehouse
  • Experience with marketing systems, including forms, lead routing, CRM synchronization, reverse ETL, and campaign taxonomy
  • Ability to define defensible marketing metrics and data models
  • Judgment regarding PII handling and compliance in marketing tooling
  • Ability to work independently across marketing, data engineering, sales operations, and growth teams
  • Experience in fintech, banking, or another regulated environment
  • Experience with Snowflake, dbt, Hightouch, Salesforce, or HubSpot
  • Experience measuring AI search and answer-engine visibility

Rho Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rho and has not been reviewed or approved by Rho.

  • Fair & Transparent Compensation — Pay is characterized as market-competitive across key product, engineering, and sales roles, and compensation is highlighted as a relative strength in employer profiles. Compensation satisfaction appears strong compared to other categories, even when other aspects of the experience are mixed.
  • Healthcare Strength — Core medical, dental, and vision coverage plus life and disability insurance and HSA/FSA options are consistently listed across postings. This breadth of standard healthcare benefits positions the package as competitive for a growth-stage fintech.
  • Leave & Time Off Breadth — PTO, paid holidays, parental leave, and bereavement leave are explicitly included in third-party listings. Hybrid flexibility is also noted, supporting practical use of time off.

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The Company
HQ: New York, NY
200 Employees
Year Founded: 2018

What We Do

Rho's mission is to make finance frictionless for organizations. Our automated, integrated platform has everything a finance leader needs across commercial banking and spend management to save finance leaders money and boost their team’s productivity.

Why Work With Us

Rho is solving a significant challenge for finance leaders. This is a great opportunity to be part of a special mission to make finance frictionless. Rho is perfect for high-performers who move fast, know how to prioritize for impact, lead with empathy, and bring diverse skillsets and perspectives to help make customer lives easier.

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