Marketing Operations Lead - Contractor position, 24 hours a week

Are you a experienced Marketing Operations Lead who thrives in a global, fast-paced environment? At CCi, we’re looking for a Marketing Operations Lead to play a key role - responsible for building and managing the technology, processes, and data infrastructure that power our sales and marketing demand engine. You will be hands-on in building, executing, and tracking marketing campaigns while optimizing our technology stack, processes and reporting to enable data-driven decision-making across marketing and sales to drive scalable revenue growth.  

This is more than just an marketing operations lead role — it’s an opportunity to partner with leaders, optimise processes, and help shape the marketing foundation of a business that’s transforming supply chains around the world.

🚀 Why CCi?

At Competitive Capabilities International (CCi), our mission is to help build efficient and sustainable organisations that empower people to do their best work. With our continuous improvement platform, TRACC, we’ve supported over 3,000 supply chains in more than 75 countries to achieve world-class performance.

Joining CCi means being part of a global team with a 35-year legacy of innovation, and a future focused on helping people and businesses unlock their full potential.

Key Responsibilities: 

1. Campaign Operations & Execution  

• Build and execute email marketing campaigns, automation workflows, and nurturing sequences using Pardot/Salesforce integration.  

• Build conversion optimized landing pages, forms, and campaign assets with comprehensive tracking implementation.  

• Implement lead scoring models and qualification frameworks to improve funnel conversion.   

• Set up automated lead routing workflows and tracking infrastructure for multi-channel campaigns.  

• Monitor campaign performance, optimize conversion rates, and deliver detailed performance reports.  

2. Marketing Technology & Data Management  

• Manage, administer and optimize the marketing technology stack (Pardot, Salesforce, Google Analytics, WordPress CMS, attribution tools).  

• Research, evaluate and pilot marketing technologies including AI tools to improve marketing efficiency and effectiveness.  

• Ensure seamless system integrations and data flow between marketing, sales, and analytics platforms. 

• Manage 3rd party vendor relationships, contracts, and performance against KPIs.  

• Ongoing database management, enrichment and segmentation to improve data integrity and lead generation.  

• Implement data governance, quality standards, and compliance (GDPR, CCPA, POPIA). 

3. Analytics & Performance optimization  

• Set up comprehensive tracking frameworks using Google Analytics 4, Tag Manager, UTM parameters, and attribution modelling.  

• Build dashboards using Power BI or similar tools to deliver actionable insights to marketing leadership.  

• Analyze website and campaign performance and conduct regular CRO reviews to identify optimization opportunities.  

• Manage website infrastructure, content updates, plugins, and technical SEO implementation.  

• Work closely with sales operations on lead handoff processes and reporting. 

4. Sales & Marketing Alignment 

• Manage lead handoff processes and ensure proper qualification and routing.  

• Work with sales to refine ICP targeting and qualification criteria.  

• Monitor marketing budget efficiency and ROI across all channels.  

5. Process & Innovation Management  

• Document and optimize marketing SLAs, processes and workflows.  

• Manage marketing operations calendar and campaign scheduling.  

• Stay current with marketing technology trends and evaluate AI/automation tools for potential implementation.  

• Coordinate technical aspects of ABM campaigns and account targeting. 

The Role Holder will be expected to be flexible with day-to-day responsibilities and may be required to undertake other duties in addition to the above as reasonably assigned, in line with the evolving needs of the organization.  

Key Performance Indicators:

KPI 1: Campaign Performance: On-time delivery and continuous improvement in conversion rates and lead quality. 

KPI 2: System Excellence: Accurate tracking implementation, data quality, and optimal technology ROI. 

KPI 3: Revenue Impact: Growth in marketing-qualified leads and improvement in marketing-to-sales conversion rates.  

KPI 4: Operational Efficiency: Streamlined processes, vendor performance, and budget adherence.  

• 5-8 years in marketing operations or B2B marketing with hands-on marketing automation experience.   

• Bachelor's degree in Marketing, Business, Information Systems, Web Development, or related field (National Diploma with relevant experience considered);  

• Relevant Salesforce, Pardot and digital marketing certifications viewed favourably.  

• Proficiency in Microsoft Office suite and project management tools (Jira/Planner etc) 

• Strong marketing automation platform administration and CRM integration experience (Pardot – Salesforce preferred).  

• Proven track record building, tracking and optimizing multichannel marketing campaigns.  

• B2B SaaS, technology, or manufacturing industry experience preferred.  

• Pardot-Salesforce: Campaign setup, automation workflows, lead management, reporting.  

• Analytics: Google Analytics 4, Tag Manager, Power BI or other attribution software.  

• Campaign Tools: Email automation, landing page builders, CRM administration, A/B testing.  

• Web Development: Basic HTML/CSS, WordPress CMS, technical SEO, conversion optimization.  

Critical Competencies:

• Excellent verbal and written English communication skills 
• Strong analytical and problem-solving abilities with attention to detail.  
• Excellent project management and cross-functional collaboration skills.  
• Ability to translate technical concepts for non-technical stakeholders.  
• Experience managing campaigns, budgets, and vendor relationships.  
• Proactive approach to technology evaluation and innovation adoption. 
• Knowledge of lead scoring methodologies and qualification frameworks.  
• Experience working in cross functional matrix orientated internal structures. 
• Thrives in dynamic multi-cultural environments. 
• Ability to work under pressure and manage multiple priorities and stakeholders effectively. 

Personal Attributes:

• Strong collaborator able to build relationships with stakeholders at all levels 
• Looks for ways to improve current practices, performance, and processes 
• Takes initiative and drives results to meet targets  
• Professional and credible with high standards of personal presentation 
• Lives CCi’s Behaviours: Own It, Solve It, Act Now, Diamond Focus. 
• Role Model’s CCi’s Values: Stretch Together, Relentless Ownership, Stay Grounded and Always Hungry.