Sofar is the leading ocean intelligence platform. We’ve built the world’s largest real-time ocean network, turning billions of measurements into insights trusted by scientists, governments, and shipping fleets. Our technology makes the ocean more predictable and sustainable, helping customers save costs, cut emissions, and unlock insights that were once out of reach.
We’re looking for a growth-focused marketing operations leader who knows that automation powers growth — not the other way around. This role blends hands-on martech expertise with the ability to orchestrate segmented, personalized campaigns at scale. You’ll personally work the tools to create enviable outbound campaigns, transform our website into both a brand showcase and a high-converting performance machine, and use the latest technology to advance growth goals.
You won’t just manage systems; you’ll run them, connect them, and optimize them to deliver measurable results.
This role will work out of our Pier 28 headquarters in San Francisco.
Impact You’ll Own:
- Architect & run the marketing engine — integrate, optimize, and personally operate our martech stack (OutboundSync, Clay, Instantly, HubSpot, Webflow, SEMrush, LinkedIn Sales Navigator, and more) to deliver high-impact, scalable programs.
- Create enviable outbound programs — Own, execute, and optimize campaigns, including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals.
- Own reporting & actionable insights — track what’s working, eliminate what’s not, and make recommendations that tie automation directly to business outcomes. Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights.
- Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results.
- Turn the website into a growth powerhouse — manage Webflow to ensure the site works as hard as you do: driving conversions, capturing leads, and telling our story. Use personalization to drive users down funnel and optimize SEO for discoverability.
- Leverage AI to accelerate results — use AI-powered tools and workflows to scale personalization, optimize targeting, and increase efficiency across campaigns.
- Focus on growth, not busywork — ensure every automation, integration, and campaign directly supports pipeline, revenue, or brand objectives.
- Distribution and Discovery is the message — ensure visibility through channel optimization and testing new areas of growth. You know SEM but understand generative AI is where the real growth is at. You’ve worked on social distribution and some paid efforts (SEM, retargeting).
About You
- You are a growth hacker at heart with experience in traditional growth marketing and performance marketing.
- 6+ years in marketing (or revenue) operations, campaign management, or growth marketing with a proven record of scaling programs through automation and technology.
- Skilled in hands-on execution — you don’t just delegate tool use, you run them yourself to deliver results.
- Expert in Webflow or other CMS — able to optimize the website for both branding and measurable performance outcomes. You have also launched or relaunched a website.
- Highly skilled in HubSpot, Clay, Google Tag Manager, GA4, and comfortable with advanced martech integrations.
- Proficient in using AI tools to enhance personalization, targeting, and overall campaign effectiveness. If it doesn’t exist now, you can build it.
- Data-driven, results-oriented, and relentless about improving processes and performance.
- Thrives in fast-paced, growth-oriented environments.
Bonus Points
- Understanding of the shipping industry or experience in marine sensing.
- $115,000 - $154,000
- The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.
We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.
We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.
Equal Employment OpportunityAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
Top Skills
What We Do
Sofar connects the world's oceans to power a more sustainable future. Sofar unlocks ocean data at scale. We deployed hundreds of Spotters globally to create the world’s largest privately-owned network of ocean sensors that collects 1.5 million real-time observations daily. Our team of ocean scientists assimilates this real-time data into our marine weather forecasts, which are up to 50% more accurate than traditional models.
In maritime shipping, we use these high-accuracy forecasts and vessel performance models to provide optimized guidance and save ships time, fuel, and emissions. We also equip researchers, operators, and innovators with our devices and data to power marine research and sustainable commercial solutions. Customers access data from our global sensor network and deploy our extensible Spotter platform to collect real-time surface and subsurface observations.
Sofar’s team of engineers, ocean scientists, and business professionals is based in San Francisco, California.
