Marketing Operations Executive (Campaign Optimization)

Company Description

Grab is Southeast Asia's leading superapp. From getting your favorite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honor, and humility.

Job Description

Get to know the role

This role exists to help further optimize all communications within our app ensuring engaging and effective interactions with our users. As a Marketing Operations Executive, s/he should exhibit knowledge on communication strategy, able to analyze performance and turn into reports and best practices, and openness to playing around with tools available in-app to effectively communicate to consumers. Furthermore, s/he should be able to plan, conceptualize and develop in-app plans for campaigns.

This person could be described as:

• Results-driven and Analytical
• Creative and Strategic Thinker
• Organized and Resourceful
• Tech-Savvy

You will report directly to the Head of Marketing Operations and will be based in Ortigas, reporting to the office 3x a week. Additionally, you are expected to lead a team under your supervision.

The Critical Tasks You Will Perform

1. Campaign Strategy & Planning
2. Develop and execute strategic plans for in-app communications, including push notifications, in-app banners, push inbox messages, and other messaging formats. Ensure alignment with overall marketing and user engagement goals.
3. Utilize data to segment user audiences effectively and tailor in-app communications to different user groups based on behavior, preferences, and lifecycle stages to be able to develop a comprehensive in app campaign plan.
4. Explore different techniques and programs to improve app conversions.
5. Execution & Coordination
6. Oversee the day-to-day execution of in-app communication campaigns. Collaborate with cross-functional teams (e.g. marketing vertical leads, product, engineering) to ensure seamless delivery and integration of messages within the app.
7. Develop compelling and relevant messaging for in-app banners, push notifications, and push inbox messages that drive user engagement and meet campaign objectives.
8. Ensure that in-app communication tools and platforms are functioning correctly. Coordinate with technical teams to address and resolve any issues related to the delivery or performance of in-app messages.
9. Create programs that will improve the overall process and utilize emerging tools like Gen AI to improve project flows.
10. Performance Analysis & Optimization
11. Monitor and analyze the performance of in-app communications using key metrics such as open rates, click-through rates, engagement rates, and conversion rates. Provide detailed reports and actionable insights for continuous improvement.
12. Implement A/B testing and other optimization techniques to refine messaging strategies and enhance the effectiveness of in-app communications. Make data-driven adjustments to improve user interaction and campaign results.

Qualifications

The Must-Haves

1. Bachelor in business / marketing/ communications, or a related field.
2. Fresh graduates are accepted.
3. Must be organized and detail-oriented. Being proactive is a huge asset too!
4. Able to work under pressure and under tight timelines in a fast-paced environment.

Desirable Experience, but not required

1. Experience with marketing automation platforms and CRM systems.
2. Knowledge of UX/UI principles and their impact on in-app communication effectiveness.
3. Familiarity with customer segmentation and targeting strategies.