The Role
As Marketing Operations Director, you will lead the marketing operations team, optimize infrastructure, analytics, and processes, ensuring efficient pipeline management and scalable marketing initiatives with a focus on revenue growth.
Summary Generated by Built In
We’re a growing team, and as we scale, so does our need to expand our marketing operations team. You’ll be joining a people-focused company, and as Marketing Operations Director, you will lead and optimize our marketing infrastructure, analytics, and processes. This role is pivotal in ensuring that our SaaS marketing engine runs efficiently, scales effectively, and delivers measurable impact on revenue growth.
THE OPPORTUNITY
- Strategy & Leadership – Business Partner to Chief Marketing Officer and SVP Finance & Operations:
- Define and execute the marketing operations roadmap aligned with company growth objectives.
- Partner with senior marketing and sales leaders to ensure operational excellence across demand generation, customer lifecycle, and retention programs.
- Systems & Technology – Own the Technology Stack for Marketing (own the marketing tech stack (CRM, marketing automation, analytics, attribution tools):
- Evaluate, implement, and integrate new technologies to improve efficiency and scalability.
- Data & Analytics, Ability to create an AI set of solutions to provide knowledge in our business from dollars spent to revenue growth.
- Establish KPIs and dashboards to measure marketing performance, pipeline contribution, and ROI.
- Drive data governance, ensuring accuracy and consistency across platforms.
- Streamline campaign execution:
- Design repeatable campaign processes
- Build templates, workflows, and automations to scale execution
- Process Optimization:
- Streamline lead management, campaign execution, and reporting workflows.
- Develop best practices for campaign planning, execution, and measurement.
- Revenue Alignment:
- Collaborate with Sales Operations to ensure seamless lead handoff and pipeline visibility.
- Lead Management & Routing
- Maintain lead scoring & qualification frameworks with hands-on keyboard knowledge to build and modify lead scoring and flows
- Stay aligned with Sales in terms of MQL definition, routing logic, and SLAs
- Ensure clear pipeline with Sales
- Process MQLs from non-digital sources and investigate anomalies
- Support revenue forecasting and attribution modeling for marketing-driven growth
THE SKILL SET
- 8+ years of experience in marketing operations, preferably in SaaS or B2B technology.
- Strong expertise in Salesforce, marketing automation (Pardot & Marketo), Google Analytics, Ads & Search Console reporting, LinkedIn campaign reporting, and analytics platforms (preferably BI). Basic knowledge of Wordpress sites.
- Proven track record of building scalable marketing processes and systems.
- Deep understanding of demand generation, customer acquisition, and lifecycle marketing in enterprise B2B SaaS.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Analytical mindset with the ability to translate data into actionable insights.
THE BENEFITS
- Flexibility to work from home or in the office, depending on what works best for you
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge
- 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
- 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- $110 a month to cover your cell phone and internet expenses
- High-end laptop (Dell XPS or Mac)
- Competitive pay and bonus/commission
- Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA)
- 401k plan with a 3% employer non-election contribution
The national minimum salary is $150,000 a year + bonus. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
*Note: Disclosure as required by CA, CO, NY, and WA Pay Transparency Law
THE VENDAVO STORY
Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities. Our powerful, cloud-based, AI-powered pricing, selling, and prescribing solutions empower global manufacturers and distributors to manage, optimize, and digitize their end-to-end commercial processes. But we offer so much more than software. Our proven, repeatable process, and passionate, experienced people accelerate value and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people.
OUR SAAS PRODUCTS
Our B2B pricing and selling solutions include Vendavo Intelligent CPQ, Margin Bridge Analyzer, Profit Analyzer, Business Risk and Sales Alerts, Vendavo Sales Optimizer, Deal Price Optimizer, Vendavo Pricepoint, and Rebate & Channel Manager. You can learn more about our products here.
OUR FUNDING
We are backed by two of the top high-tech private equity firms in the world, have excellent financial health, and boast the top SaaS retention in our space.
OUR CULTURE & YOU
We collaborate with our customers unlike any others in our industry. Anchored in our values (Move with Integrity, Be Clear, Win as One, Solve for the Customer, Build What’s Next), we are growing, constantly innovating, and consistently driving sustainable outcomes for our clients and partners.
Unlocking opportunities for our customers would not be possible without our employees. When you are part of Vendavo, you’re part of a company that’s committed to your growth and invested in your career. Diversity, inclusion, and celebration of community are at our core, and we come together to learn from each other and honor our commitments.
EMEA and California residents applying for positions at Vendavo can see our privacy policy here.
OUR TEAM IS GROWING. YOU WILL TOO.
Top Skills
Google Analytics
LinkedIn
Marketo
Pardot
Salesforce
Wordpress
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The Company
What We Do
Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities. Our powerful, cloud-based, AI-powered pricing, selling, and prescribing solutions empower global manufacturers and distributors to manage, optimize, and digitize their end-to-end commercial processes. But we offer so much more than software. Our proven, repeatable process, and passionate, experienced people accelerate value and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people. Vendavo is headquartered in Denver, CO and has offices around the globe.
Why Work With Us
With our SaaS products, we collaborate with our B2B customers unlike any others in our industry. Anchored in our values (Move with Integrity, Be Clear, Win as One, Solve for the Customer, Build What’s Next), we are growing, constantly innovating, and consistently driving sustainable outcomes for our clients and partners.
Gallery
Vendavo Offices
Remote Workspace
Employees work remotely.
We are digital nomads - a 100% remote company with offices for employees to have the flexibility to work from wherever they work best.
Typical time on-site:
None
Denver, CO
Our company is in the best part of downtown Lodo by plenty of bars, restaurants plus an easy five minute walk from Union Station.
