As a Marketing Operations Specialist, you will focus on the technical and operational success of our marketing technology ecosystem, with a significant emphasis on Marketo Engage. You will be part of the team responsible for the health, optimization, and integration of our marketing platforms to support lead management, reporting, and campaign execution.
What you'll do:Creating and managing complex Marketo programs and enabling Marketing to expand on ongoing efforts through templatizing programs where possible.
Auditing and updating legacy logic, old programs, landing pages, forms, smart lists, and segmentations.
Create, enhance, and enforce governance within Marketo in collaboration with other Marketing Operations and Marketing colleagues.
Assist in the evaluation, implementation, and maintenance of other critical marketing technology tools (e.g., intent data, attribution software, ABM platforms).
Develop and document robust, scalable processes for campaign deployment, lead routing, and operational programs
Collaborate cross departmentally, including; Marketing, Business Intelligence, Salesforce Administration, and Engineering, to ensure proper tracking and data structure is in place to enable accurate reporting.
Create documentation and provide technical training to marketing team members on best practices for using Marketo and other platforms.
2+ years of hands-on experience as a Marketo Administrator or Power User.
Demonstrated expertise in Marketo Engage.
Strong understanding of CRM (ideally Salesforce) integration and data synchronization principles.
Proficiency in database management, data hygiene best practices, and segmentation logic.
It'd be awesome if you also have...
A Marketo Certified Expert (MCE) certification
Experience with other MarTech platforms (e.g., Drift, Clearbit, Salesloft, Tableau).
Experience with Segment, Workato, Zapier, and Snowflake.
Experience in a B2B SaaS environment.
A solid grasp of HTML/CSS and/or Javascript for troubleshooting, form customization, and minor adjustments within email and landing page templates.
#LI-TF1
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Top Skills
What the Team is Saying
What We Do
Snyk, the leader in secure AI software development, empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company’s AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4,500 customers worldwide today.
Why Work With Us
Every team member at Snyk contributes to our vision for a more secure digital world. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences.
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Snyk Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
