Marketing Operations and Analytics Specialist

Posted 2 Hours Ago
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Holland, MI, USA
In-Office
Mid level
Information Technology • Design
The Role
Support data-driven marketing by ensuring CRM data quality, defining measurement frameworks, building dashboards, analyzing funnel and campaign performance, enabling attribution, maintaining automation workflows, and partnering with Marketing, Sales, and technical teams to improve campaign effectiveness and track budget and expenses.
Summary Generated by Built In

Why join us? 

Our purpose is design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

The Marketing Operations and Analytics Specialist role supports data-driven marketing decisions by ensuring accurate data, clear measurement, and actionable insights across the buyer journey. This role partners closely with Marketing, Sales, and Sales Operations to improve campaign effectiveness and pipeline impact.

This position is onsite at the Design Yard in Holland, MI four days a week and works from home one day a week.

Responsibilities

  • Establish and enforce data consistency standards across the marketing CRM, maintaining accurate and complete information.

  • Support platform integrations between the marketing CRM and connected platforms (sales CRM, web analytics, social, event tools), partnering with technical teams as needed.

  • Define and evolve marketing measurement frameworks (MQLs, SQLs, conversion rates, pipeline contribution) aligned to marketing and sales goals.

  • Build and maintain dashboards and reports that track campaign, channel, and full-funnel performance.

  • Analyze funnel and buyer journey performance to identify trends, drop-offs, and optimization opportunities from lead through opportunity.

  • Evaluate campaign and content performance to understand drivers of engagement, conversion, and pipeline impact, and recommend improvements to targeting, messaging, and channel mix.

  • Support attribution analysis to quantify marketing’s contribution to pipeline and revenue.

  • Establish and maintain scalable automation frameworks, workflows, and documentation that improve efficiency and enable execution of complex, multi-channel campaigns.

  • Serve as a strategic partner to Marketing, Sales, Sales Operations, IT, and CRM teams into operational and investment decisions.

  • Support department financial operations by processing invoices, monitoring expenditures, maintaining budget records, and generating regular budget and expense reports.

Qualifications

  • 3 to 5 years of experience in marketing analytics, marketing operations, or a related role.

  • Hands-on experience with marketing CRMs and automation platforms (e.g., Salesforce, HubSpot, Google analytics, Content Square and other market intelligence platforms).

  • Strong analytical skills and comfort working with funnels, performance metrics, and attribution concepts.

  • Experience building dashboards and interpreting data for non-technical stakeholders.

  • Strong attention to detail, organization, and documentation.

  • Advanced proficiency with Microsoft Excel for analysis and reporting.

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at  [email protected].

Skills Required

  • 3 to 5 years of experience in marketing analytics, marketing operations, or a related role.
  • Hands-on experience with marketing CRMs and automation platforms (Salesforce, HubSpot, Google Analytics, Content Square).
  • Strong analytical skills with comfort working on funnels, performance metrics, and attribution concepts.
  • Experience building dashboards and interpreting data for non-technical stakeholders.
  • Advanced proficiency with Microsoft Excel for analysis and reporting.
  • Strong attention to detail, organization, and documentation skills.
  • Ability to work onsite four days a week at the Design Yard in Holland, MI.

MillerKnoll Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MillerKnoll and has not been reviewed or approved by MillerKnoll.

  • Healthcare Strength Health options include comprehensive medical, dental, and vision coverage with low deductibles, no‑cost preventive care, prescription benefits, mental health support, an Employee Assistance Program, and disability coverage. These elements collectively signal a robust healthcare offering.
  • Retirement Support The retirement program features immediate 401(k) eligibility with a core employer contribution and matching on employee contributions. Additional wealth-building options include an employee stock purchase plan and equity grants such as RSUs.
  • Parental & Family Support Family-oriented benefits include paid parental leave, adoption assistance, Milk Stork for traveling mothers, Bright Horizons childcare/eldercare support, and dedicated mother’s/retreat rooms. These resources strengthen support for caregivers and family needs.

MillerKnoll Insights

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The Company
HQ: Zeeland, MI
9,522 Employees
Year Founded: 2021

What We Do

MillerKnoll is a global collective of design brands built on the foundation of two icons of modernism: Herman Miller and Knoll. Our portfolio also includes furniture and accessories for commercial and residential spaces from Colebrook Bosson Saunders, DatesWeiser, Design Within Reach, Edelman, Geiger, HAY, HOLLY HUNT, Knoll Textiles, Maharam, Muuto, NaughtOne, and Spinneybeck | FilzFelt. Guided by a shared purpose—design for the good of humankind—we generate insights, pioneer innovations, and champion ideas to help spaces better support how people live, work, and gather today. We reach customers across office, residential, healthcare, and education markets through a network of MillerKnoll dealers, all of whom are highly credentialed, independently owned businesses. In addition, we manage an ever-expanding global retail footprint delivering world-class brick-and-mortar and ecommerce experiences.

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