Marketing Operations Specialist at CEQUENS, will oversee the end-to-end management of HubSpot Marketing and Sales Hub. You will play a pivotal role in optimizing campaigns, improving workflows, and driving actionable insights that support our growth objectives. Your expertise will ensure that our marketing and sales teams can execute efficiently and effectively, aligning with best practices and industry standards.
Main Areas of Responsibility
HubSpot Management: Oversee the daily management and optimization of HubSpot Marketing and Sales Hub, including automation workflows, lead scoring, email marketing, campaign tracking, and CRM integration.
Campaign Execution: Collaborate with marketing and sales teams to develop, execute, and monitor multi-channel campaigns, ensuring consistency and data-driven approaches.
Data Analysis & Reporting: Track and report on the performance of marketing campaigns, providing insights that inform strategic decisions and enhance lead generation.
Lead Management: Implement lead management practices, including nurturing, segmentation, and routing to sales teams to maximize conversion rates.
Workflow Optimization: Build and manage automation workflows to streamline processes, improve lead qualification, and reduce manual effort.
CRM Integration: Ensure seamless data flow between HubSpot and other integrated platforms, maintaining data integrity and cleanliness.
Compliance: Ensure all marketing activities comply with data privacy regulations and company policies (e.g., GDPR).
Experience:
3+ years of experience in marketing operations or a similar role, with a strong emphasis on HubSpot Marketing and Sales Hub management.
Industry Knowledge:
Experience in the B2B SaaS industry is highly preferred.
Technical Skills: Proficiency in HubSpot, knowledge of CRM best practices, experience with marketing automation, and familiarity with tools like Google Analytics, Zapier etc similar platforms.
Analytical Ability: Strong analytical skills to assess campaign performance and inform data-driven decisions.
Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines.
Top Skills
What We Do
CEQUENS is a multi-award-winning omnichannel communication solutions provider. We are on a mission to simplify customer engagement through our innovation-focused solutions engineered for customer-first organizations.
We support businesses with communication APIs, multichannel applications and connectivity solutions such as SMS, WhatsApp Business, voice, and multifactor authentication. Our product suite aims to solve our customers’ unique problems and cultivate deeper human connections between businesses and individuals in every market we play.
With 5 office locations and 128+ direct network connections, CEQUENS empowers more than 1000 businesses in over 107 countries with faster, better, and stronger communication fine-tuned to their industries. Our platform boasts a 99.96% uptime and is built on industry-leading security standards.
CEQUENS is an ISO-certified and a PCI DSS-compliant company, and has been rated as a Tier One A2P SMS solutions provider in ROCCO's A2P SMS Market Impact Reports 2023. It is also recognized as a Meta Business Partner as well as a value-added service provider for Microsoft Teams Phone and WhatsApp Business. Our vision is to become the most compelling partner for developers, startups, and enterprises looking for simple and meaningful ways to connect.
For more info, contact [email protected]
