The Role
Develops and executes multichannel marketing strategies, campaigns, content, digital initiatives, and brand communications. Conducts market and competitor analysis, manages vendors and budgets, monitors campaign performance, and reports on results. Collaborates with sales, communications, product, creative teams, and external stakeholders to support business growth, maintain brand consistency, and strengthen customer engagement.
Summary Generated by Built In
Marketing Officer
Summary
The Marketing Officer is responsible for orchestrating, executing, and evaluating marketing initiatives designed to elevate the organization's products, services, and brand identity. This position drives customer interaction and fosters sustainable business expansion by integrating strategic foresight with practical implementation. The role involves managing campaigns, developing content, and conducting market analysis while collaborating closely with sales, communications, and product divisions to ensure all marketing activities support the company's overarching objectives.
Responsibilities
- Strategic Development: Formulate and deploy comprehensive marketing strategies that align with corporate goals, including the establishment of specific targets, budget allocations, and project schedules. Conduct thorough market research to uncover emerging trends, consumer requirements, and competitor actions, while clearly defining target demographics and brand positioning.
- Campaign Execution: Design and manage marketing initiatives across both digital and traditional platforms, such as email, print media, events, and online advertising. Oversee product launches and promotional events, manage campaign expenditures to maximize efficiency, and coordinate with external agencies or vendors as necessary.
- Content Creation and Brand Communication: Produce diverse marketing collateral, including brochures, newsletters, website copy, and press releases. Maintain uniformity in brand messaging across all touchpoints, collaborate with creative teams on visual assets, and manage the organization's website and overall digital footprint.
- Digital Marketing and Social Media: Lead or assist with search engine optimization (SEO), email marketing, and paid advertising initiatives. Manage social media channels directly or coordinate with specialized teams, while continuously monitoring online engagement levels and digital performance indicators.
- Performance Analysis and Reporting: Measure and evaluate campaign success through key metrics such as return on investment, conversion rates, and engagement statistics. Generate detailed reports for leadership regarding marketing efficacy and adapt strategies based on data insights and market feedback, including ongoing competitor and industry analysis.
- Stakeholder Collaboration: Partner with sales departments to synchronize marketing and sales activities, cultivate relationships with media outlets, partners, and suppliers, and support public relations efforts. Represent the organization at industry events, trade shows, and professional functions as required.
- Brand Stewardship: Safeguard and enhance the organization's brand reputation and equity by ensuring strict adherence to brand guidelines. Oversee the management of brand assets, including logos, templates, and style guides.
Requirements
Requirements:
- Proven experience in developing and executing marketing strategies across multiple channels.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Proficiency in digital marketing tools, including SEO, email marketing platforms, and social media management.
- Excellent written and verbal communication skills for creating compelling content and reports.
- Ability to manage multiple projects simultaneously, meet deadlines, and work within budget constraints.
- Experience coordinating with external vendors, agencies, and creative teams.
- Deep understanding of brand management principles and the ability to maintain brand consistency.
- Strong interpersonal skills for effective collaboration with internal teams and external stakeholders.
Skills Required
- Proven experience developing and executing marketing strategies across multiple channels
- Strong analytical skills with the ability to interpret data and support decision-making
- Proficiency in digital marketing tools, including SEO, email marketing platforms, and social media management
- Excellent written and verbal communication skills for creating content and reports
- Ability to manage multiple projects, meet deadlines, and work within budget constraints
- Experience coordinating with external vendors, agencies, and creative teams
- Strong understanding of brand management principles and maintaining brand consistency
- Strong interpersonal skills for collaboration with internal teams and external stakeholders
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
