Employment Type: Fully Onsite
We are seeking a creative and results-driven Digital
Marketing Officer to join Excellium. The ideal candidate will have 2–4 years of
experience in digital marketing, preferably within the technology, SaaS, ERP,
CRM, Payroll and HR or business applications industry. The Ideal candidate will
be responsible for planning, executing, and optimizing digital marketing
campaigns that generate qualified leads, strengthen brand awareness, and
support sales growth across Nigeria and other African markets.
Key Responsibilities
- Develop
and execute digital marketing campaigns across Google Ads, LinkedIn, Twitter,
Meta, and other relevant platforms.
- Manage
the company's website and ensure content is optimized for SEO and user
experience.
- Create
and publish engaging content including blogs, case studies, email
campaigns, newsletters, videos, and social media posts.
- Plan
and execute lead generation campaigns for ERP, CRM, HRMS, Payroll, and
other business application solutions.
- Manage
social media accounts and grow audience engagement across LinkedIn,
Facebook, Instagram, and X.
- Monitor
campaign performance using Google Analytics, Google Search Console, and
marketing automation tools.
- Generate
and nurture marketing-qualified leads (MQLs) and collaborate closely with
the sales team to improve conversion rates.
- Optimize
landing pages and digital campaigns to improve click-through rates and
conversions.
- Coordinate
webinars, product launches, online events, and customer success stories.
- Conduct
keyword research and competitor analysis to identify new marketing
opportunities.
- Prepare
weekly/monthly reports on campaign performance, website traffic, lead
generation, ROI, and marketing KPIs.
- Stay
up to date with digital marketing trends, AI marketing tools, and best
practices.
Requirements
- Bachelor's
degree in Marketing, Mass Communication, Business Administration or a
related field.
- 2–4
years of proven digital marketing experience.
- Experience
marketing software, SaaS, ERP, CRM, HRMS, cloud solutions, or enterprise
technology is an advantage.
- Strong
understanding of SEO, SEM, email marketing, content marketing, and social
media marketing.
- Experience
with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google
Analytics.
- Experience
with video editing and marketing automation platforms is desirable.
- Experience
using Canva, Adobe Creative Suite, Figma, or other creative design tools.
- Basic
knowledge of HTML/CSS and WordPress is an added advantage.
- Familiarity
with CRM and marketing automation platforms.
- Excellent
written and verbal communication skills.
- Strong
analytical, organizational, and project management skills.
- Ability
to work independently and manage multiple campaigns simultaneously.
Skills Required
- Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field
- 2–4 years of proven digital marketing experience
- Strong understanding of SEO, SEM, email marketing, content marketing, and social media marketing
- Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics
- Excellent written and verbal communication skills
- Strong analytical, organizational, and project management skills
- Ability to work independently and manage multiple campaigns simultaneously
- Experience marketing software, SaaS, ERP, CRM, HRMS, cloud solutions, or enterprise technology
- Experience with video editing and marketing automation platforms
- Experience using Canva, Adobe Creative Suite, Figma, or other creative design tools
- Basic knowledge of HTML, CSS, and WordPress
- Familiarity with CRM and marketing automation platforms
What We Do
Excellium is a Nigerian systems integrator and business technology company that provides business software solutions to organizations. It maintains authorized partnerships with Sage, Microsoft, and Zoho and implements and supports enterprise resource planning, accounting, payroll, and human-resources software. Its services include ERP implementation, cloud hosting, systems integration, custom development, IT procurement, outsourcing, training, and ongoing support for clients across Africa.
