CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.
Job Title: Marketing & Communications Officer
Job Type: Full Time/Hybrid
Level: Mid Level
Purpose Statement
We are seeking a creative, data-driven, and results-oriented Marketing and Communications Officer to work closely with the Growth team in executing digital marketing strategies, advertising campaigns, and integrated communication initiatives. The role requires expertise in digital media, performance analytics, email marketing, and content development to support customer acquisition, conversion, retention, brand awareness, and overall business growth. The successful candidate will collaborate with Growth and other relevant teams to leverage data and customer insights, optimize campaign performance, strengthen brand communication, and drive measurable growth across key marketing channels.
Responsibilities
Brand & Content Development: Contribute to the development and refinement of brand identity and create high-quality, engaging content (written, visual, and multimedia) for use across all platforms.
Digital Advertising & Growth: Plan, execute, and optimize paid digital campaigns across Google, Meta, LinkedIn, and more to drive user acquisition, growth, and lead generation.
Email Marketing & Automation: Develop and manage targeted email campaigns, automation workflows, and lifecycle messaging strategies to engage and retain users.
Social Media & Community Management: Curate and manage content across all social platforms, fostering audience engagement, community growth, and brand visibility.
Analytics & Reporting: Use analytics tools (e.g., Google Analytics, Meta Ads Manager) to measure campaign performance, generate reports, and recommend improvements based on data.
Campaign & Event Execution: Coordinate end-to-end execution of marketing campaigns and plan physical or virtual events that promote brand awareness and audience interaction.
Public Relations & Media Engagement: Build and maintain relationships with media, influencers, and partners to enhance public image and extend reach.
Market & Competitor Research: Conduct ongoing market research to monitor industry trends, customer preferences, and competitive positioning to inform strategy.
Cross-Team Collaboration: Work closely with product, sales, and design teams to ensure alignment in messaging, campaign execution, and go-to-market strategies.
Internal Communications: Support the development of internal communication strategies that ensure alignment and clarity across departments and teams.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of 3 years’ experience in digital marketing, preferably in fintech or high-growth companies.
Proven experience managing digital ad platforms (Google, Facebook, Snapchat, TikTok, LinkedIn, etc.).
Proficient in email marketing tools (e.g., Mailchimp, HubSpot, Brevo).
Solid understanding of marketing metrics, funnel analysis, and performance reporting.
Strong written and verbal communication skills.
Ability to think creatively and execute growth-driven strategies.
Experience working with analytics tools and dashboards (e.g., Google Analytics, Data Studio).
Knowledge of SEO, content marketing, and CRM platforms.
Self-starter with the ability to work independently and collaboratively.
Benefits
Professional development opportunities.
A collaborative and inclusive work culture that fosters growth and innovation.
Opportunity to work with cutting-edge products and technologies.
Supportive and approachable management team dedicated to your success.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum of 3 years' experience in digital marketing.
- Experience in fintech or high-growth companies.
- Proven experience managing digital ad platforms (Google, Facebook/Meta, Snapchat, TikTok, LinkedIn).
- Proficient in email marketing tools (Mailchimp, HubSpot, Brevo) and automation workflows.
- Experience with analytics tools and dashboards (Google Analytics, Google Data Studio) and performance reporting.
- Solid understanding of marketing metrics, funnel analysis, and performance reporting.
- Knowledge of SEO, content marketing, and CRM platforms.
- Strong written and verbal communication skills.
- Ability to think creatively and execute growth-driven strategies; self-starter who works independently and collaboratively.
What We Do
CredPal is a fintech company based in Lagos, Nigeria, that provides buy now, pay later (BNPL) solutions for consumers and businesses across Africa. It integrates payments, savings, credit, and investments into one powerful platform, empowering individuals to achieve their financial goals and offering seamless credit access.
