The Role
Develops and executes marketing campaigns to increase student enrollment and strengthen the institution’s reputation. Manages social media, digital platforms, events, community outreach, promotional materials, parent inquiries, and external partnerships. Tracks campaign performance and produces reports on outreach, inquiries, and enrollment outcomes.
Summary Generated by Built In
Summary
The Marketing Officer plays a pivotal role in advancing the institution's visibility and growth by championing its educational programs, services, and community initiatives. This position is essential for driving student enrollment, enhancing the school's public reputation, and fostering strong, positive connections with prospective families and the broader community.
Responsibilities
- Formulate and execute comprehensive marketing campaigns designed to attract new students and families to the school.
- Elevate the institution's presence across social media channels, digital platforms, live events, and community engagement activities.
- Address inquiries from potential parents promptly, delivering accurate and detailed information regarding school offerings.
- Create and manage diverse promotional assets, such as brochures, flyers, advertisements, and digital social media posts.
- Cultivate and sustain productive partnerships with parents, local communities, and external organizations.
- Track the effectiveness of marketing initiatives and generate detailed reports on outreach efforts, inquiry volumes, and enrollment outcomes.
Requirements
Requirements:
- Proven experience in developing and implementing successful marketing strategies within an educational or service-oriented environment.
- Strong proficiency in managing social media platforms and creating engaging digital content.
- Excellent communication skills with the ability to interact professionally with parents and community stakeholders.
- Demonstrated capability in producing high-quality promotional materials and reports.
- A track record of building and maintaining lasting relationships with diverse groups and organizations.
Skills Required
- Experience developing and implementing successful marketing strategies in an educational or service-oriented environment
- Proficiency managing social media platforms and creating engaging digital content
- Excellent communication skills with parents and community stakeholders
- Ability to produce high-quality promotional materials and reports
- Experience building and maintaining relationships with diverse groups and organizations
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
.jpg)
