Service Center
CSCS TXKey Responsibilities
Channel Strategy & Execution
- Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.
- Manage day-to-day execution, and pacing and billing of campaigns, ensuring delivery against business objectives.
- Monitor and adjust campaigns in real time to optimize performance and budget efficiency.
- Test new channels, platforms, and formats to expand reach and uncover growth opportunities.
Performance Measurement & Optimization
- Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume).
- Analyze campaign results and provide actionable insights and recommendations to the Senior Director.
- Build regular reporting dashboards in partnership with Analytics to communicate performance to leadership.
- Drive continuous improvement through structured A/B testing of targeting, messaging, and creative.
Cross-Functional Collaboration
- Partner with the Content & Creative Studio to ensure ads are on-brand, compelling, and optimized for each channel.
- Work with Digital Experience teams to ensure smooth user journeys from ad click through to conversion.
- Manage external agency partners and platform reps (Google, Meta, LinkedIn, etc.) to maximize results and access new opportunities.
- Partner with Analytics Manager to ensure proper tracking and measurement in advance of campaign launch and for mid/post-performance reporting.
Innovation & Continuous Learning
- Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing.
- Recommend new tactics, targeting approaches, and channel innovations to the Senior Director.
- Ensure Caliber’s paid media program remains competitive and forward-looking.
Qualifications
- 5–7 years of experience in paid media or performance marketing, with proven ability to drive measurable ROI.
- Hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs; offline media knowledge a plus.
- Strong analytical skills with experience using reporting and analytics tools (Google Analytics, Looker, Tableau, etc.).
- Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment.
- Ability to clearly present results to leadership in a corporate setting.
- Strong collaboration and communication skills, able to partner across marketing, digital, and sales teams.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
As the Paid Media Channel Manager, you’ll play a central role in how Caliber amplifies its story and drives demand in the market. You’ll be the hands-on channel expert ensuring that every media dollar is working harder — and you’ll bring insights that shape how the brand evolves and grows under the leadership of the Senior Director, Brand & Marketing Strategy.
Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
Must be eligible to work in the U.S. with no restrictions.
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What We Do
As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace
