As our Marketing Measurement Specialist, you won't just report on what happened in a campaign; you'll design and own the measurement systems that tell us what actually drove growth, and what would have happened anyway. That means running a portfolio of incrementality tests across nearly every channel we operate in, calibrating our marketing mix model (MMM) and multi-touch attribution (MTA) against those results, and connecting all of it to what actually matters commercially - customer lifetime value, brand health, and audience strategy.
You've likely spent a few years as part of a measurement or marketing analytics team elsewhere, and you're ready to own the agenda yourself: setting the testing roadmap, defending measurement integrity before a campaign ever launches, and building the documentation and training that means we can scale the knowledge across our organization and decision-making.
Main Responsibilities of the role
- Build Effectiveness: Connect performance measurement to brand metrics, audience strategy, market share insights. Measure what we can, model what we cannot. Proactively surface growth opportunities and anomalies in media data, and recommend channel optimizations informed by evidence vs intuition.
- Explore strategies that connect media effectiveness to Customer Lifetime Value (CLV), not just short-term conversion, including new vs. returning customer segmentation and its margin/LTV impact.
- Design, power, QC, and analyze marketing experiments across channels - geo-holdouts, platform lift tests, and synthetic controls - measuring incrementality directly wherever feasible.
- Own MMM data integrity - manage refresh cycles and reporting with partners, and build the feedback loop that feeds incrementality results back in to sharpen the model's priors.
- Maintain the Media Impact Dashboard as the team's performance compass, and support broader marketing needs like UTM standardization and automated workflows. Specify data requirements for BI and validate what the team's dashboards and tools are saying.
- Triangulate incrementality tests, MMM, and MTA into a single, calibrated measurement view - onboarding and upskilling the wider team on how to interpret and steer with confidence.
- Analyze large data sets to uncover trends and areas for campaign optimization.
What we are looking for
- Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
- 3+ years of experience in marketing measurement, media analytics, or marketing data science, including hands-on design of media tests (geo-based and/or platform-level).
- Practical experience with incrementality testing, and direct exposure to marketing mix modeling (building, operating, partnering closely with one)
- Working knowledge of Python or R, Strong SQL skills.
- Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.
- Working knowledge of different media channels – online and offline – and their respective measurement capabilities and limitations.
- A builder’s mindset: comfortable defining how something should work when frameworks are at their foundation.
- Project management and organizational skills
- Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
- Fluent in English, both written and spoken.
What we offer
- 25 days of annual leave, with the option to buy or sell up to 4 additional days
- Hybrid work model, combining office and remote working
- Possibility to work from abroad for up to 2 weeks per year
- An international work environment, working with teams across different countries
- Travel allowance to support commuting costs
- Access to the Hunkemöller Academy for professional development
- 25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.
We're building a marketing science function from the ground up - and looking for someone who's ready to lead that build.Skills Required
- 3+ years of experience in marketing measurement, media analytics, or marketing data science
- Hands-on experience designing media tests, including geo-based or platform-level experiments
- Practical experience with incrementality testing
- Direct exposure to marketing mix modeling, including building, operating, or partnering closely with one
- Working knowledge of Python or R
- Strong SQL skills
- Ability to extract data from SAP, DSPs, Google Analytics, social platforms, or other third-party media vendors
- Working knowledge of online and offline media channels and their measurement capabilities and limitations
- Strong analytical, technical, troubleshooting, and problem-solving skills
- Project management and organizational skills
- Ability to communicate complex analytical findings to technical and non-technical audiences
- Fluent written and spoken English
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
