Marketing Manger, Hispanic Strategy Team

Posted 7 Hours Ago
Be an Early Applicant
Plantation, FL, USA
In-Office
60K-133K Annually
Senior level
Fitness • Healthtech • Retail • Pharmaceutical
The Role
Develops and executes integrated, customer-focused marketing strategies for Navarro, with emphasis on Hispanic communities. The role manages campaigns across print, in-store, social, paid, digital, and event channels; coordinates merchandising, creative, media, analytics, agencies, and vendors; oversees briefs and execution; and measures performance to improve future programs and drive store traffic, sales, and engagement.
Summary Generated by Built In

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
The Navarro Marketing Manager develops and executes customer-focused marketing strategies that strengthen the Navarro brand, drive store traffic and sales, and deepen engagement with Hispanic communities. The role translates business, customer, merchandising, and market insights into integrated marketing plans across Navarro’s core channels, including the weekly ad, in-store signage, social media, paid campaigns, events, and other evolving digital touchpoints.

This role serves as a cross-functional lead, connecting marketing strategy with merchandising, creative, media, analytics, operations, category management, agency, and vendor partners. The Marketing Manager is accountable for clear briefs, disciplined execution, timely decisions, performance measurement, and actionable recommendations that improve future programs.
Required Qualifications
·       5+ years of marketing, retail, agency, communications or related experience.

·       Demonstrated experience developing and executing integrated, multi-channel marketing campaigns.

·       Strong project-management skills with the ability to manage multiple priorities, stakeholders and deadlines.

·       Experience using data, customer insights and business results to inform recommendations.

·       Excellent written, verbal and presentation skills, including the ability to translate complexity into clear direction.

·       Proven ability to influence and lead cross-functional work in a matrixed environment.

·       Working knowledge of digital marketing, social media, email, paid media, direct marketing and/or in-store marketing.
Preferred Qualifications
·       Experience marketing to Hispanic customers or developing culturally relevant programs for diverse communities.

·       Omnichannel retail experience spanning store, print, digital, social and event activation.

·       Budget-management and agency-management experience.

·       Ability to analyze sales trends, campaign performance and market data to produce actionable insights.

·       Bilingual English/Spanish capability is beneficial but is not required
Education
Bachelor's Degree

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$60,300.00 - $132,600.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.


Additional details about available benefits are provided during the application process and on
Benefits Moments.

We anticipate the application window for this opening will close on: 10/30/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Skills Required

  • 5+ years of marketing, retail, agency, communications, or related experience
  • Experience developing and executing integrated, multi-channel marketing campaigns
  • Strong project-management skills managing multiple priorities, stakeholders, and deadlines
  • Experience using data, customer insights, and business results to inform recommendations
  • Excellent written, verbal, and presentation skills
  • Ability to influence and lead cross-functional work in a matrixed environment
  • Working knowledge of digital marketing, social media, email, paid media, direct marketing, and/or in-store marketing
  • Bachelor's degree
  • Experience marketing to Hispanic customers or developing culturally relevant programs for diverse communities
  • Omnichannel retail experience spanning store, print, digital, social, and event activation
  • Budget-management and agency-management experience
  • Ability to analyze sales trends, campaign performance, and market data to produce actionable insights
  • Bilingual English/Spanish capability

CVS Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.

  • Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
  • Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
  • Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.

CVS Health Insights

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The Company
HQ: Woonsocket, RI
119,959 Employees
Year Founded: 1963

What We Do

CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.

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