Fi is looking for a Marketing Manager, Europe!
Fi is looking for a Marketing Manager, Europe to help build our presence across the region, with the UK and Germany as our top markets. You'll be the hands-on marketer bringing Fi's brand to European pet owners — running campaigns, localizing content, and managing agency partners on the ground. You'll work closely with our central marketing teams to adapt their channels for European audiences, and you'll be close enough to the market to spot what's working and what isn't. This is a builder's role on a small team, with a lot of ownership over execution.
What You'll Do:
- Execute Fi's European marketing plan across the UK and Germany, owning day-to-day campaign delivery
- Localize Fi's brand, messaging, and creative for UK and German audiences, accounting for cultural, linguistic, and competitive differences — including reviewing and adapting German-language copy
- Run endemic marketing campaigns (partnerships, content, placements) within pet, outdoor, and lifestyle ecosystems that build authentic awareness with European pet owners
- Partner with our lifecycle, social, PR, and paid media leads to adapt global campaigns for European markets, and build region-specific programs where needed
- Manage day-to-day relationships with regional agencies, freelancers, and vendors (creative, PR, media buying), including briefs, timelines, and quality control
- Support partner and retail relationships alongside the broader commercial team
- Track campaign performance against regional growth targets and report results back to leadership
- Help manage the regional marketing budget, tracking spend and flagging where to reallocate
- Bring local insight back into Fi — competitive activity, cultural moments, what European pet owners actually respond to
- Work with product, ops, and customer experience teams to flag where the local experience falls short of market expectations
- Keep regional marketing activity compliant with local advertising, data privacy, and consumer protection regulations (GDPR)
What You'll Bring:
- 4+ years in marketing, ideally at a consumer brand with DTC and/or Amazon channels
- Hands-on experience running integrated campaigns across paid, social, content, and partnerships
- Familiarity with the UK and/or German consumer, media, and retail landscape
- Experience managing agencies, freelancers, or vendors and holding them to a standard
- Comfort with performance metrics — you care whether the campaign moved the number, not just whether it shipped
- A strong collaborator who can work with remote, centralized teams across time zones
- A builder's mindset, comfortable with ambiguity, limited resources, and shifting priorities in an early-stage market
- Willingness to travel within Europe, with occasional travel to the US headquarters
- Experience in pet, animal health, wearables, or connected hardware is a plus
- Experience supporting an international market launch for a US-based or global brand
- An understanding of subscription-based business models
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Skills Required
- 4+ years of marketing experience
- Experience running integrated campaigns across paid media, social, content, and partnerships
- Familiarity with the UK and/or German consumer, media, and retail landscape
- Experience managing agencies, freelancers, or vendors
- Comfort working with performance metrics and campaign results
- Ability to collaborate with remote, centralized teams across time zones
- Comfort with ambiguity, limited resources, and shifting priorities
- Willingness to travel within Europe and occasionally to the US headquarters
- Experience with a consumer brand, ideally with DTC and/or Amazon channels
- Experience in pet, animal health, wearables, or connected hardware
- Experience supporting an international market launch for a US-based or global brand
- Understanding of subscription-based business models
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
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