The Role
Lead development and execution of regional marketing strategies to attract and retain users; localize content; manage budgets and agency partnerships; run on-the-ground activations; explore local channels; collaborate cross-functionally; monitor and optimize campaigns using data insights.
Summary Generated by Built In
We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence.
Key Responsibilities
- Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior.
- Dig deeper into market insights to effectively communicate the unique advantages of our model.
- Manage and optimize marketing budgets efficiently because great marketing isn't about how much you spend, but how smartly you spend it.
- Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution.
- Create and localize content, ensuring that we don't just rely on global assets but produce highly relevant and engaging local content tailored for specific markets.
- Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
- Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities.
- Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations.
- Monitor performance metrics, reporting results and refining campaigns based on data insights.
Skills, Knowledge and Expertise
- Experienced Marketer: 5+ years in digital, performance, or growth marketing, but you’re never convinced you know everything.
- Ability to craft compelling marketing strategies.
- Strong analytical skills with proficiency in handling large datasets.
- Proactive and Independent.
- Skilled in working with diverse teams across cultures.
- TechSavvy: Comfortable with key marketing tools and analytics platforms.
- Conversacional advance level of english (B2-C1).
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 5+ years in digital, performance, or growth marketing
- Ability to craft compelling marketing strategies
- Strong analytical skills with proficiency in handling large datasets
- Proactive and independent work style
- Experience working with diverse, cross-cultural teams
- Comfortable with key marketing tools and analytics platforms
- Conversational advanced level of English (B2-C1)
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
