The Role
Develop and execute annual marketing strategy and budget for luxury residential projects. Oversee advertising, media planning, PR, brand identity, and content across online and offline channels. Coordinate agencies and brokers, analyze market trends and campaign performance, and lead the internal marketing team.
Summary Generated by Built In
Role Overview
Requirements
Benefits
The Marketing Manager ensures the brand,
content, and campaign strategy align with the luxury positioning of the
project. This role coordinates with the broker’s marketing team and ensures the
visibility and quality of all marketing deliverables.
Key Responsibilities:
- Develop and execute the
company’s annual marketing strategy and budget.
- Oversee advertising campaigns,
media planning, and digital presence.
- Coordinate PR and communication
activities including press releases, media coverage, and launch events.
- Manage company’s brand identity
and ensure consistent visual and messaging standards.
- Supervise marketing content
creation for online and offline platforms.
- Collaborate with external
agencies, photographers, designers, and media buyers.
- Analyze market trends,
competitors, and campaign performance.
- Lead and mentor the
internal marketing team
Requirements
- 3-5 years experience in real
estate or luxury brand marketing.
- Strong knowledge of digital
marketing and brand strategy.
- Experience working with
creative agencies or brokerage marketing teams.
- Excellent English communication skills (Arabic
is a plus).
- Proficiency
in Google, Meta, and LinkedIn advertising tools.
Benefits
- Be part of a leading developer
driving iconic residential projects in Abu Dhabi.
- Competitive salary and
performance-based incentives.
- Dynamic, growth-oriented work
environment with opportunities for career progression.
Skills Required
- 3-5 years experience in real estate or luxury brand marketing
- Strong knowledge of digital marketing and brand strategy
- Experience working with creative agencies or brokerage marketing teams
- Excellent English communication skills
- Arabic language skills
- Proficiency in Google, Meta, and LinkedIn advertising tools
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The Company
What We Do
Ladwig Consulting is a team of HR professionals based in Dubai, specializing in recruitment and HR consulting across the UAE, KSA, and other GCC countries. They provide professional recruitment services, executive search, and human capital solutions, focusing on creating effective HR structures and strategies to drive company growth. The firm has significant expertise in the real estate and development industries.
