ASM Global

Marketing Manager

Posted Yesterday

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Syracuse, NY, USA

In-Office

63K-68K Annually

Senior level

Events

The Role

Lead multi-channel marketing campaigns (email, social, paid media, events), create and manage content and assets, oversee advertising and PR during events, collaborate with stakeholders and tenant teams, manage budgets and timelines, track KPIs, and produce post-event analysis and reports to drive venue revenue growth.

Summary Generated by Built In

POSITION: Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: General Manager

FLSA STATUS: Full-Time, Exempt

VENUES: The Oncenter & Empower FCU Amphitheater at Lakeview

SALARY: $63,000-$68,000

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

THE ROLE

The Marketing Manager is responsible for driving the organization and execution of multi-channel marketing campaigns in support of the revenue goals and lines of business for the venue. This role will focus on campaign management, content creation, and leveraging venue owned assets to drive growth while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.

This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and manage departmental budgets, forecasts, and financial performance, including revenue and create, implement, and measure omnichannel marketing campaigns including email, social, paid media, and events.
Oversee development of content for sales materials, website, and digital platforms.
Assists with public relations activities.
Places advertising for event marketing.
Handles press-related duties during events.
Maintains organized content and asset libraries.
Collaborate with venue tenant marketing team and internal stakeholders.
Manage timelines and deliverables across multiple projects.
Provides post-event reports, analysis, and regular status reports on marketing programs.
Track and achieve KPIs.
Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with company policies and applicable laws.

QUALIFICATIONS

It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

Bachelor’s Degree or equivalent
5+ years of marketing and/or content creation experience

SKILLS AND ABILITIES

Experience with live entertainment or professional sports preferred.
Knowledge of market preferred.
Proficiency in Adobe Creative Suite.
Strong communication and organizational skills.
Ability to manage multiple projects in a fast-paced environment.
Collaborative, detail-oriented, and adaptable.
Ability to work flexible hours, including nights, weekends and holidays, in addition to normal business hours.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site (The Oncenter & Empower FCU Amphitheater at Lakeview / Syracuse, NY)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, protected veteran status, or any other characteristic protected by federal, state, or local law. We provide reasonable accommodations for qualified individuals with disabilities in the application and hiring process. Legends Global is a VEVRAA Federal Contractor, encouraging Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply.