IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXL’s presence with districts across the country. #LI-CC1
IXL is entering a new stage of growth. As our platform expands into core curriculum and assessment, and as we pursue more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field.
As a Marketing Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be a strategic partner to the sales organization, helping adapt national marketing strategy and sales priorities into targeted regional campaigns that resonate with district leaders. In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXL’s expanding platform. The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed.
This position requires you to be in our Raleigh, NC, area office.
WHAT YOU'LL BE DOING- Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
- Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
- Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
- Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
- Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
- Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
- Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
- Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
- Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
- Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization
- BA/BS degree
- 8+ years experience in a strategic field marketing / regional marketing leadership role
- 2+ years experience in a people management role
- Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
- Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
- Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
- Leadership and influence: You develop high-performing teams and build strong partnerships across the organization
- Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
Skills Required
- BA/BS degree
- 8+ years experience in strategic field/regional marketing leadership
- 2+ years people management experience
- Exceptional written communication and editing skills
- Strategic mindset with focus on pipeline and revenue impact
- Ability to derive market insight from field feedback and sales data
- Strong cross-functional interpersonal skills
- Leadership and ability to develop high-performing teams
- Highly organized, detail- and deadline-oriented
IXL Learning Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IXL Learning and has not been reviewed or approved by IXL Learning.
-
Healthcare Strength — Health coverage includes medical, dental, and vision, with individual coverage described as strong on at least one plan. Options are presented alongside disability and life insurance.
-
Retirement Support — A 401(k) with company match is part of the package, providing structured retirement savings support.
-
Leave & Time Off Breadth — Paid time off, sick days, and paid parental leave are offered, with mentions of unlimited PTO for some roles and even sabbatical. Time away is generally workable when approved by managers.
IXL Learning Insights
What We Do
At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge. IXL’s award-winning personalized learning platform is used by more than 13 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And with over 100 billion questions asked and answered around the world, IXL is helping schools successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at: www.ixl.com/research IXL Learning’s other products include Rosetta Stone, the world’s leading language learning program; Vocabulary.com, the educational destination for improving literacy skills; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; and ABCya, the creator of over 300 educational computer games and apps for kids. Hear what our employees love about working at IXL: "At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. I love that my friends and family can understand the positive impact we have, whether or not they have any technical background. It's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead "I'm working with like-minded and different-minded peers to improve a part of our education system, something that I'm immensely invested in. Solving engineering challenges to continually improve our product, along with the people (and perks!) I encounter really keep me engaged in my work." - Jestin Ma, Software Engineer
