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Marketing Manager - Shopping Mall
Position Overview
The Marketing Manager will develop and execute comprehensive marketing strategies to drive foot traffic, increase tenant sales, and enhance the overall shopping experience at our retail property. This role combines traditional marketing expertise with retail real estate knowledge to maximize occupancy rates and customer engagement.
Key Responsibilities
Strategic Marketing & Planning Develop annual marketing plans aligned with leasing goals and tenant needs. Create seasonal campaigns, promotional calendars, and special events that drive consistent traffic throughout the year. Analyze market trends, demographics, and competitor activities to inform strategic decisions.
Event Management & Programming Plan and execute large-scale events, seasonal celebrations, and community programming that positions the mall as a destination. Coordinate with tenants for joint promotional opportunities and manage vendor relationships for entertainment, décor, and activations.
Digital Marketing & Social Media Manage the mall's digital presence across social media platforms, website, and email marketing campaigns. Develop content strategies that showcase tenant offerings, promote events, and engage the local community. Oversee digital advertising campaigns and analyze performance metrics.
Tenant Relations & Co-Marketing Build strong relationships with retail tenants to understand their marketing needs and create collaborative promotional opportunities. Develop co-op advertising programs and provide marketing support that helps tenants succeed, ultimately supporting lease renewals and attracting new retailers.
Brand Management & Communications Maintain consistent brand messaging across all marketing materials and communications. Manage relationships with media outlets, coordinate press releases, and serve as a spokesperson for mall initiatives. Ensure all marketing efforts reflect the property's positioning and target audience.
Location:
On-site –Hyderabad, TSScheduled Weekly Hours:
48If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
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Skills Required
- Experience in developing marketing strategies
- Knowledge of digital marketing tools and social media
- Experience in event management
- Strong communication and relationship-building skills
JLL Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JLL and has not been reviewed or approved by JLL.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, vision, life, disability, FSA options, and mental health support. The package is frequently characterized as “great” or “good,” reinforcing its perceived robustness.
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Retirement Support — Retirement benefits include a 401(k) with a strong employer match and access to related savings options such as a Roth 401(k). The presence of an employee stock purchase program and charitable matching further supports long-term financial value.
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Leave & Time Off Breadth — Time-off benefits include paid holidays and PTO that is often described as generous and flexible, alongside bereavement and military leave. Remote/hybrid flexibility is also part of the total rewards picture, increasing perceived overall value.
JLL Insights
What We Do
We’re a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. We want the most ambitious clients to work with us, and the most ambitious people to work for us. Join us.
