Marketing Manager

Location: Burbank, CA
Employment Type: Full-Time
Compensation: $75,000 - $85,000 annually, DOE

Block LLP is seeking a strategic and results-driven Marketing Manager to lead marketing initiatives that drive brand awareness, client acquisition, and business growth. This role is responsible for developing and executing integrated marketing strategies while leveraging modern marketing technologies, automation, and AI-powered solutions to maximize performance.

The Marketing Manager will work closely with leadership and cross-functional teams to oversee campaigns, manage marketing operations, analyze performance, and identify new opportunities for growth. This is an ideal opportunity for a marketing professional who thrives in a fast-paced environment and wants to make a measurable impact within a rapidly growing law firm.

Block LLP is a rapidly growing plaintiff personal injury law firm dedicated to delivering exceptional results and exemplary service to our clients. We are passionate about helping injured individuals and families navigate some of life's most challenging moments with compassion, advocacy, and expertise.

Our culture is built around five core values: Vibrant Culture, Teamwork, Relentless Pursuit of Excellence, Dependability, and Exemplary Service. These values guide how we support our clients, collaborate with one another, and approach our work every day.

• Develop and execute integrated marketing strategies to increase brand visibility and drive case acquisition.
• Lead the planning and execution of campaigns across paid media, SEO, social media, content marketing, and web channels.
• Ensure consistent messaging and brand alignment across all marketing initiatives.
• Identify opportunities to improve lead generation, conversion rates, and overall marketing performance.

• Track and analyze key performance indicators including lead volume, cost per lead, conversion rates, and return on investment.
• Oversee A/B testing, conversion rate optimization (CRO), and website performance improvements.
• Optimize the customer journey from initial awareness through conversion.
• Implement data-driven improvements to maximize campaign effectiveness and efficiency.

• Leverage AI tools such as Claude, OpenAI, ChatGPT, Gemini, and similar platforms to improve content creation, campaign development, reporting, and internal workflows.
• Build and optimize marketing automation systems and operational processes.
• Identify opportunities to increase efficiency through technology and automation.
• Support the firm's broader innovation and AI initiatives.

• Manage and support cross-functional teams, vendors, agencies, and contractors.
• Set priorities, provide direction, and ensure accountability across projects and campaigns.
• Collaborate with leadership and internal stakeholders to align marketing initiatives with business objectives.
• Ensure deliverables meet quality standards, timelines, and strategic goals.

• Bachelor's degree in Marketing, Business, or a related field.

• 5+ years of experience in marketing, digital marketing, or a related field.
• Proven track record of developing and managing successful marketing campaigns.
• Strong understanding of paid advertising, SEO, social media, website optimization, and digital marketing strategy.
• Experience managing cross-functional teams and coordinating complex projects.
• Data-driven mindset with the ability to analyze performance metrics and improve ROI.
• Experience working with CRM systems to track leads, manage pipelines, and support marketing reporting.
• Strong familiarity with AI tools and the ability to apply them to marketing workflows and strategy.
• Excellent communication, organizational, and project management skills.
• Ability to work effectively in a fast-paced, evolving environment.

• Experience in legal marketing, personal injury marketing, or professional services marketing.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with marketing automation platforms and workflow automation tools.
• Familiarity with conversion rate optimization, landing page testing, and performance marketing.
• Experience leveraging AI tools such as Claude, ChatGPT, Gemini, or similar platforms to improve marketing outcomes.

• Opportunity to directly influence the growth and visibility of a rapidly expanding law firm.

• High-impact role with direct collaboration and visibility among firm leadership.
• Performance-based bonus opportunities tied to measurable results.
• Collaborative and supportive team environment built on accountability and teamwork.
• Regular firm-wide events, team outings, and company celebrations.
• Fully stocked kitchen with snacks, beverages, and coffee.
• Competitive compensation package.
• 9 paid firm holidays annually, plus additional paid time off.
• 401(k) retirement program.
• Career growth and advancement opportunities.
• Meaningful work that helps connect injured individuals and families with the legal support they need.

If you're a strategic marketer who enjoys driving growth, leveraging technology, and building high-performing marketing programs, we'd love to hear from you.

Block LLP is an equal opportunity employer and values diversity in the workplace. We encourage qualified candidates from all backgrounds to apply.