The Role
The Marketing Manager develops and executes marketing strategies, manages brand activations, oversees digital marketing efforts, negotiates with vendors, and conducts market analysis to drive growth.
Summary Generated by Built In
Key Responsibilities:
1. Marketing Strategy & Brand Management
● Develop and execute comprehensive marketing strategies aligned with business objectives and revenue targets.
● Lead brand positioning initiatives to ensure consistent messaging and visual identity across all channels.
● Drive product marketing strategies including launches, promotions, and lifecycle management.
● Ensure strong alignment between marketing, sales and operations to achieve growth objectives.
2. Campaign management, activations & events
● Plan, execute and evaluate integrated marketing campaigns across online and offline channels.
● Lead and manage brand activations, experiential marketing activities and promotional events to drive band awareness and sales growth.
● Organize and oversee corporate events, trade exhibitions, product launches and on-ground marketing initiatives.
● Coordinate logistics, vendors and field teams to ensure seamless execution of activations and events.
● Measure campaign and activation effectiveness and provide detailed performance reports with insights and recommendations.
3. Digital Marketing & Content Leadership
● Oversee digital marketing strategy including social media, paid advertising, email marketing and website optimization.
● Lead content development across platforms( social media, website, campaigns, video and graphics) to enhance engagement and brand visibility.
● Manage social media presence, online community engagement and brand reputation.
● Monitor and optimize digital campaign performance using analytics tools (Google Ads, Meta Ads manager, etc.)
● Ensure all creative output aligns with brand guidelines and business objectives.
4. Negotiation & Vendor management
● Lead negotiations with media houses, suppliers, event organizers, printers, influencers and external partners to secure competitive rates and maximize ROI.
● Manage marketing budgets effectively and ensure cost efficiency in all campaigns and activations.
● Build and maintain strong relationships with external partners and stakeholders.
● Oversee contracts and agreements related to marketing activities.
5. Market Intelligence & Performance Analysis
● Conduct market research and analyze consumer behavior to identify growth opportunities.
● Monitor competitor activities, pricing strategies, and industry trends to inform marketing decisions.
● Track key performance indicators (KPIs) and present performance insights to senior management.
● Use data-driven insights to continuously refine marketing strategies and improve ROI.
Requirements
Qualifications & Experience:
● Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
● Professional Certification in digital marketing or brand management is an added advantage.
● Minimum of 3–5 years of progressive experience in marketing, with proven experience managing campaigns, activations, and events.
● Demostrated experience in planning and executing brand activations and large-scale marketing events.
● Strong negotiation skills with the abilit to secure favorable agreements with vendors and partners.
● Proven experience managing marketing budgets and driving cost-effective campaigns.
● Strong expertise in digital marketing platforms(Google Ads, Meta Ads Manager, Email marketing tools).
● Excellent analytical, leadership, communication and stakeholder management skills.
● Fluency in English and Swahili is required
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- Professional Certification in digital marketing or brand management
- Minimum of 3-5 years of progressive experience in marketing
- Demonstrated experience planning and executing brand activations
- Strong negotiation skills
- Experience managing marketing budgets
- Expertise in digital marketing platforms
- Excellent analytical and leadership skills
- Fluency in English and Swahili
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The Company
What We Do
Ubuntu Impact Limited is a Human Capital Consulting Firm committed to delivering reliable solutions that drive positive change and foster substantial growth for organizations and people.
