Marketing Manager

Marketing Manager

At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship.  We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together.  Come be a part of this journey with us as we champion lives!

The Marketing Manager is responsible for creation and execution of outcome-driven marketing strategies at the project or program level with clearly defined goals, personas, journey touchpoints, tactical plan for marketing experience, tactical plan for distribution/enterprise deployment and KPIs and data analysis associated with each goal. Responsible for development, execution, review, upkeep and evolution of consumer marketing experiences and associated collateral, including but not limited to: website content, promotional and lead generation landing pages, annual updates, print and web ads, social media, Annual Report, emails, brochures, fliers, etc. Leading project teams through development, execution, deployment and review of these marketing strategies and ensuring alignment to business outcomes.

Primary duties may include, but are not limited to:

• Development, execution, review, upkeep and evolution of consumer marketing experiences and associated collateral, including but not limited to: website content, promotional and lead gen landing pages, annual updates, print and web ads, social media, Annual Report, emails, brochures, fliers, etc. (45%)
• Creation of outcome-driven marketing strategies at the project, program or enterprise level with clearly defined goals, personas, journey touchpoints, tactical plan for marketing experience, tactical plan for distribution/enterprise deployment and KPIs and data analysis associated with each goal. Pro-actively identifying business and marketplace opportunities. (20%)
• Leading project teams in Accountable role to achieve business outcomes. Responsible for aligning team members, creating clarity around marketing experiences and business needs and rallying the team using collaboration and clearly set vision to create exceptional results while growing people. Responsible for negotiating on behalf of team to achieve desired business outcomes, working with partners in the business and Enterprise Marketing & Communications to create clarity and awareness of current work and leading teams through hurdles in the work. (15%)
• Effectively communicating with stakeholders on small work, projects and large-scale programs and initiatives. (10%)

Required Education and/or Certifications

• Bachelor’s degree in marketing, advertising, communications or english preferred.

Recommended Education and/or Certifications

• MA/MS in Marketing, Communications or related field.

Required Work Experience

• At least 5 years of experience with B2C marketing required, 3+ years digital marketing experience required.
• Dynamic, agile learner driven by curiosity and motivated by daily deadlines.
• Excellent written and verbal skills, time management, decision-making, organizational and problem-solving skills.
• Strategic marketer with a track record of success in developing measurable campaigns that drive audience engagement.

Salary Band: 6B

#LI-SD1

#LI-HYBRID

This selected candidate will be expected to work hybrid in Indianapolis, IN. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team building and collaboration.

We offer a comprehensive total rewards package designed to support you both at work and at home. Full‑time and part‑time associates working 30 or more hours per week are generally eligible for benefits, including but not limited to:

• Medical & prescription, dental, vision insurance
• Health Savings Account & Flexible Spending Accounts
• Paid Time Off
• 10 weeks 100% paid parental leave (after completing 12 months of employment)
• 401(k) Plan with company match
• Pension Plan
• Company paid life & disability insurance
• Wellness Program & Company paid employee assistance program
• Clinic access subject to location* (*Indianapolis, Charlotte, Cincinnati)

If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.

Selected employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. 

Disclaimer:  American United Life Insurance Company (“OneAmerica Financial”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under federal, state, or local law.

For all positions:

Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.

To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.