PalmPay

Marketing Manager

Posted 7 Hours Ago

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Dhaka, BGD

In-Office

Senior level

Fintech • Payments • Financial Services

The Role

Lead and manage the marketing team, develop strategies, execute campaigns, enhance brand growth, and ensure alignment with business objectives.

Summary Generated by Built In

About PalmPay
PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.
Operating in Nigeria, Ghana, Tanzania, Bangladesh, and Pakistan, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.
Position Overview
We are seeking a dynamic and strategic Marketing Manager to lead and oversee the entire marketing function. This role will be responsible for managing the marketing team, driving brand growth, executing data-driven campaigns, and aligning marketing strategies with business objectives. The ideal candidate will bring strong leadership capabilities, deep marketing expertise, and the ability to scale marketing operations in a fast-growing fintech environment.
Key Responsibilities
1. Marketing Strategy & Leadership

Develop and execute comprehensive marketing strategies aligned with business goals
Lead, mentor, and manage the marketing team across multiple functions
Define clear goals, KPIs, and performance metrics for the department
Drive brand positioning, awareness, and market penetration strategies
Ensure alignment between marketing initiatives and overall company strategy

2. Team Management & Development

Oversee and manage sub-functions including Campaign Operations, Social Media, Content, Design, and Material Management
Provide guidance, training, and performance feedback to team members
Ensure effective collaboration and communication within the team
Build a high-performing marketing team with strong accountability and ownership
Manage team workload, resource allocation, and hiring needs

3. Campaign Planning & Execution

Lead the planning and execution of integrated marketing campaigns across online and offline channels
Oversee campaign performance, optimization, and reporting
Ensure campaigns are data-driven, targeted, and aligned with user acquisition goals
Collaborate with internal stakeholders to launch new products and features

4. Digital Marketing & Growth

Drive digital marketing initiatives including paid media, social media, and performance marketing
Optimize customer acquisition funnels and conversion rates
Monitor and improve ROI across all marketing channels
Leverage data insights to continuously refine growth strategies

5. Brand & Content Management

Ensure consistent brand messaging and positioning across all channels
Oversee content strategy including digital content, campaigns, and communication materials
Collaborate with design and content teams to maintain high-quality output
Strengthening brand identity and customer engagement

6. Cross-functional Collaboration

Work closely with Product, User Operations, Data, and Sales teams
Align marketing strategies with product launches and business priorities
Support customer acquisition and retention initiatives across departments
Act as a key stakeholder in business planning and decision-making

7. Budget & Vendor Management

Plan and manage the marketing budget effectively
Monitor spending and ensure cost efficiency across campaigns
Coordinate with external agencies, vendors, and partners
Ensure quality and timely delivery of outsourced services

8. Data Analysis & Performance Tracking

Track and analyze key marketing KPIs such as CAC, ROI, conversion rates, and engagement metrics
Develop dashboards and reports for leadership review
Use insights to optimize campaigns and improve overall performance
Drive a data-first approach in all marketing decisions

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field (Master’s preferred).
5–7 years of experience in marketing, preferably in fintech, digital platforms, or fast-growing startups.
Proven experience in managing marketing teams and leading cross-functional initiatives.
Strong understanding of digital marketing, performance marketing, and brand management.
Experience in campaign planning, execution, and performance optimization.
Strong analytical skills with proficiency in marketing and data tools.
Excellent leadership, communication, and stakeholder management skills.
Ability to work in a fast-paced, target-driven environment and drive strategic outcomes.