Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
This job description is designed for a Marketing Manager at Kaseya, Inc focusing on driving customer retention, advocacy, and expansion through digital channels, marketing automation, and data-driven insights.
Job Title: Marketing Manager
Location: [Headquarters: Miami, FL]
Position Type: Full-time
Salary - $90,000
Position Summary
We are seeking a data-driven and customer-centric Marketing Manager to join our team. In this role, you will be responsible for designing and executing digital marketing strategies that increase customer engagement, adoption, retention, and advocacy. Acting as the bridge between solutions and our customers, you will utilize automation, content, and analytics to deliver a personalized, seamless experience that drives long-term customer value.
Key Responsibilities
- Customer Lifecycle & Digital Strategy: Develop and implement digital marketing strategies tailored to each stage of the customer lifecycle (retention, advocacy).
- Digital Campaign Management: Plan, execute, and optimize multi-channel digital campaigns, including email marketing, paid/organic media, webinars, and personalized web content.
- Marketing Automation & CRM: Utilize CRM (e.g., Salesforce/Webflow/Hubspot) and marketing automation platforms (e.g., Marketo) to create automated nurture sequences and personalized communications.
- Customer Advocacy & Content: Develop customer-focused content alongside product marketing leads (case studies, newsletters, webinars) that highlights user success and drives adoption.
- Data Analysis & Personalization: Leverage AI-driven personalization and analytics tools to track engagement, measure ROI, and optimize customer journeys.
- Cross-Functional Collaboration: Partner with Customer Success, Product, and Sales teams to create targeted campaigns that reduce churn and support expansion.
Required Qualifications
- Experience: 3–5+ years of experience in digital marketing, with a focus on customer marketing, lifecycle marketing, or retention marketing, preferably in B2B SaaS or technology.
- Platform Expertise: Hands-on experience with CRM tools (Salesforce) and knowledge or experience with marketing automation platforms (Marketo, Webflow, Hubspot).
- Analytical Skills: Strong analytical abilities with experience measuring engagement metrics (CTR, Open Rates, ROI) and using Google Analytics.
- Communication: Exceptional verbal and written communication skills, with the ability to translate complex technology concepts into engaging content.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
Desired Skills & Attributes
- Tech-Savvy: Passion for emerging technologies and AI, with a willingness to experiment with new MarTech tools.
- Customer Empathy: Ability to think like the user and anticipate their needs.
- Project Management: Highly organized, capable of managing multiple projects simultaneously.
- Agile Mindset: Flexible and adaptive to change in a fast-paced environment.
Key Performance Indicators (KPIs)
- Customer Retention Rate / Churn Rate Reduction
- Customer Engagement Rate
- Marketing Influenced Expansion Revenue (Upsell/Cross-sell)
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
Top Skills
What We Do
Kaseya is a premier provider of unified IT management and security software for managed service providers (MSPs) and small to medium-sized businesses (SMBS). Through its customer-centric approach, Kaseya delivers best-in-breed technologies that allow organizations to efficiently manage, secure and backup IT. Kaseya offers a broad array of IT management solutions, including well-known names: Kaseya, IT Glue, RapidFire Tools, Spanning Cloud Apps, ID Agent, Graphus, RocketCyber, TruMethods and Unitrends. These solutions empower businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, safeguard against cybersecurity attacks, effectively manage compliance and network assets, streamline IT documentation and automate across IT management functions. Headquartered in Miami, Florida, Kaseya is privately held with a presence in over 20 countries.
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