Marketing Manager

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses

This position will be based in  our One Central, Dubai World Trade Center office

Are you a creative marketing talent ready to make your mark on the international education scene? Join the GESS Education team at Informa Connect and become the driving force behind our prestigious portfolio of education events spanning Dubai, Saudi Arabia and more to be announced soon! 

In this dynamic and impactful role, you'll craft compelling campaigns across multiple channels, analyse performance data to drive results, and bring innovative marketing strategies to life. Your creativity will shape how educational professionals and suppliers connect across our flagship GESS Dubai event—the leading education exhibition in the MENA region—and our expanding international portfolio.

If you're passionate about education, thrive in a fast-paced global environment, and want to flex your marketing muscles with a supportive team that values innovation, this is your opportunity to shine on an international stage.

About the Role 

We are seeking a dynamic Marketing Manager to lead campaigns across the GESS portfolio. You’ll combine creativity, digital expertise, and AI-enabled tools to deliver results that inspire educators, attract exhibitors, and grow our global brand. 

Key Responsibilities 

Campaigns & Strategy 

• Plan and deliver integrated, multi-channel campaigns (digital, content, email, social, PPC, events). 
• Leverage AI-driven insights for customer segmentation, personalised messaging, and optimisation. 
• Deliver measurable results through KPIs, ROI tracking, and continuous improvement. 
• Support sales with lead generation and exhibitor marketing initiatives. 

Digital & Social Media 

• Manage GESS portfolio websites, ensuring content is accurate, optimised, and mobile-first. 
• Use analytics, SEO, and AI-powered tools to enhance discoverability and customer journeys. 
• Lead social media strategy across all channels 
• Track performance using analytics and AI tools, reporting against KPIs. 

Content & Communications 

• Create impactful copy and content for all audiences. 
• Proof and oversee production of marketing collateral  

Stakeholder Engagement 

• Work with exhibitors to maximise sponsorship and digital opportunities. 
• Collaborate with internal teams and external partners to amplify reach. 
• Support exhibitor marketing, sponsorship activations, and the GESS Awards. 

Leadership & Innovation 

• Manage and develop the Marketing Executive. 
• Champion innovation, AI skills, and automation. 
• Foster creativity, innovation, and continuous learning in the team. 

• Strong digital marketing, content creation, and campaign management experience. 
• Knowledge of AI-powered marketing tools, analytics platforms, and automation systems. 
• Proficiency with CMS platforms, databases, segmentation, and targeting. 
• Excellent copywriting, communication, and stakeholder management skills. 
• Creative thinker with analytical mindset and strong organisational ability. 
• Proven ability to deliver under pressure. 
• The ability to deal effectively and confidently with a wide range of people 
• Solutions-focused approach to challenges and obstacles
• Willing to travel occasionally

Why work at Informa?

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

UAE Benefits:

Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• Broader impact: take up to four days per year to volunteer

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks

• Annual Flight entitlement after completing 1 year service paid as a cash amount

• A comprehensive company funded private medical insurance with optical and dental coverage

• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares

• Recognition for great work, with global awards and kudos programmes

• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• As an international company, the chance to collaborate with teams around the world

To find out more please click our Life@Informa page - Life@Informa

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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