Marketing Manager

Position summary:

The Marketing Manager for MedSurg is responsible for developing and executing comprehensive short- and long-term business strategies that align with Stryker’s mission, vision, and values. This role plays a critical part in driving sustainable growth through strategic planning, market development, and commercial excellence. The incumbent will lead product and portfolio initiatives, including new product launches, while leveraging market insights to identify opportunities and strengthen competitive positioning.

This role requires strong leadership in managing and developing high-performing teams, defining clear roles, and fostering customer engagement through impactful MedEd and KOL programs. This role also requires focus on cross-functional collaboration to ensure aligned execution across Sales, Technical Services, and other stakeholders.

Essential duties & responsibilities: (detailed description)

1. Competitive Insights

• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future.

2. Customer Insights

• Improves methods for maintaining customer feedback/ responsiveness.
• Initiates and drives new products and services based on changing customer needs.
• Responds to market dynamics and shifts so as to maintain competitive advantage.

3. Developing the Strategy and Marketing Plan

• Guides others to deconstruct and extract the strategy from a well-written marketing plan.

4. Budgets

• Understands P&L
• Trains team on established organizational practices in budgeting.

5. Marketing Objective

• Guides teams in allocating resources to change the loyalty mix of the brand
• Guides teams in linking the marketing budget to customer acquisition and retention objectives.

6. Source Volume and Strategic Objective

• Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.

7. Sales Enablement

• Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

8. Supply Chain

• Coach the team on the meaning and importance of PLCM

9. Pricing

• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM.

10. Communication Strategy

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team

11. Effectiveness Measurement

• Supervises others in their use of data collection, analysis, and reporting tools.
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
• Uses measurements to drive improvement in a number of different ways.

12. Customer Satisfaction

• Develops an effective KPI strategy for the business.
• Evaluates strategy throughout the process and proposes adjustments and enhancements.
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.

13. Business Analytics

• Teaches others the analytical concepts and techniques used and their application to business decisions.

14. Other

• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
• Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
• Demonstrates financial acumen.

Education & special trainings:

• Bachelor’s degree required; master‘s preferred

Qualifications & experience:

• Bachelor’s degree required; master‘s preferred
• At least 10 years of sales/marketing experience, preferably in healthcare industry
• Knowledge and understanding in the applicable area
• Good verbal & written English communication skill
• Proficient on MS office
• Self-motivated,  passionate and positive attitude
• Effective communication and networking skill across BU

Physical & mental requirements:

• Strategic thinking & long-term planning
• Commitment to excellence and high standards
• Openness to work with all levels of management under team spirit
• Ability to manage priorities and workflow