At AppWork, we’ve built a simple, user-friendly PropTech platform that modernizes maintenance operations. Our platform brings everything into one easy-to-use platform so property managers, maintenance teams, and residents can all enjoy a smoother, more connected experience.
As a member of the AppWork team, you’ll be helping to build and deliver technology that solves real problems, makes communities run better, and creates happier teams and residents.
About the role
We are seeking a Marketing Manager to execute growth and product marketing initiatives that drive pipeline, brand awareness, and customer adoption. This is a junior-to-mid-level role focused on execution, you’ll roll up your sleeves to run campaigns, create content, and support the sales team with product marketing assets.
You will report directly to the CRO and work closely with Sales, Design, and Product. This role is ideal for someone early in their career who is highly organized, creative, and eager to grow into a broader marketing role at a high-growth startup.
What you'll do
Growth Marketing
- Execute multi-channel campaigns (email, LinkedIn, nurture sequences) to generate MQLs and pipeline.
- Support website content updates and SEO-friendly blog cadence.
- Manage HubSpot for campaigns, workflows, and reporting.
- Track campaign performance and share insights to optimize demand generation.
Product Marketing
- Develop product one-pagers, case studies, competitive battle cards, and sales decks to support AEs.
- Help document customer stories and package them into marketing collateral.
- Support product launches with content and internal enablement.
Content & Communications
- Write and edit blogs, gated guides, and customer communications.
- Maintain AppWork’s brand voice across marketing channels.
- Support social media presence (LinkedIn primarily), with opportunities to expand into short-form video and thought leadership posts. (Optional: may include paid ads management if relevant skillset)
Collaboration
- Work closely with Sales to align campaigns and content with pipeline goals.
- Partner with Partnerships on co-marketing initiatives.
- Collaborate with Product and Customer Success to surface customer stories and advocate use cases.
Qualifications
- 1–3 years of marketing experience (proptech or multifamily a plus).
- Strong writing and storytelling skills; comfortable drafting blogs, emails, and sales collateral.
- Strong interest and excitement about adopting AI tools to supercharge our teams
- Familiarity with HubSpot (or similar marketing automation/CRM).
- Hands-on experience executing campaigns (email, LinkedIn, nurture).
- Highly organized, detail-oriented, and comfortable juggling multiple priorities.
- Scrappy, self-starter mentality thrives in a lean Series A environment.
- This role is contingent upon successful completion of a background check.
Nice-to-Have
- Experience with paid ads (LinkedIn/Google).
- Familiarity with SEO tools and keyword strategy.
- Exposure to product marketing or sales enablement.
- Experience in property management marketing or B2B experience.
Why Work for AppWork
- Competitive compensation package
- Stock options
- Full suite of benefits (medical, dental, vision) + $100K company-paid life insurance
- Unlimited PTO
- Recognition and rewards programs
- A collaborative, upbeat environment with company events throughout the year
Top Skills
What We Do
AppWork. Your Maintenance solution for efficiency, motivation, empowerment, productivity, retention and data integrity. Created by owner-operators, with a deep understanding of day to day operations, our products target each specific user experience, from HQ, Management, Technician and Resident. We get you. We got you!
