Role: Marketing Manager
Location: London Office (4 days a week in the office)
Hours: Full-time (37.5hrs)
Salary: £55,000 - £60,000 p.a
About Avado
At Avado, we believe all transformation starts with people. As a Platinum provider of CIPD training, we empower HR and L&D professionals to build the skills, mindsets, and capabilities needed for the future of work.
In a world reshaped by AI and rapid change, we’re committed to developing future-ready people professionals through high-impact, accredited learning experiences. Our programmes combine practical application, collaborative learning, and award-winning design to ensure our learners – and their organisations – can thrive and grow. Our connected learning approach blends deep expertise, innovative technology, and a strong community of support. From early-career learners to experienced practitioners, we deliver real, measurable change that supports individual growth and business transformation.
Avado is part of the Blenheim Chalcot portfolio – the UK’s leading digital venture builder – giving us access to a powerful network of innovation, investment, and expertise.
About the role
The role will report directly into our Chief Commercial Officer and is tailor-made for someone with a strong desire for growth and leadership in a performance marketing environment. You will be challenged daily with new and exciting projects, with creativity, experimentation and growth at the core of everything we do.
As our Marketing Manager, you will not only be exercising your strategic thinking, creativity, and analytical skills, but you will also have the chance to grow and flourish into a broader leadership role. We will support your growth, developing your skills in creating game-changing strategies and using market insights to influence our high-impact campaigns. Equally importantly, you will align with our organisational values, which were defined by our people for our people, clients, learners, and partners.
What you’ll do
To help us be the best, you will be accountable for:
- Develop, implement, and manage innovative digital marketing campaigns: Ensuring alignment with Avado's goals through comprehensive marketing strategies. Coordination across different teams, integrating varied promotional activities, and tracking the success of campaigns are crucial aspects of this role.
- Drive B2C (and B2B) lead generation via performance marketing: Utilise a data-driven approach for lead generation through optimisation of current marketing channels and exploration of novel avenues. This will drive leads, conversions, and expand Avado's online reach.
- Budget management: Overseeing the performance marketing budget while making informed operational and strategic decisions to ensure cost-effectiveness and maximise ROI.
- Write exceptional email and landing page copy: Create high-quality content for email marketing campaigns and landing pages to attract prospective clients, thereby increasing conversion rates.
- Constantly analyse and optimise campaigns for improvement: Continual evaluation and adjustment of campaign strategies based on derived insights and A/B testing of landing pages and email components.
- Provide evidence-based insights on market trends to inform strategic decisions: Conducting market research to identify industry trends and utilizing that knowledge to inform strategic decision-making.
- Exploring growth opportunities: This involves taking initiatives to identify and evaluate potential markets, product and technology partnerships for expanding Avado’s footprint.
- Collaborate with various stakeholders: Liaise with different teams like sales, PR, creative agencies, etc. to ensure the successful implementation of each marketing campaign and alignment with Avado’s broader strategic plan.
What we’re looking for
- Minimum of five years of experience in marketing.
- Proven track record in managing effective digital marketing campaigns.
- Excellent command of written English and the ability to produce engaging copy.
- Extensive knowledge in lead generation and performance marketing.
- Strong analytical abilities and experience using data-driven insights for decision making.
- A keen interest in technology and generative AI.
- The ideal candidate will possess a strong ability to grasp the dynamic digital marketing landscape, utilizing existing and emerging technologies to achieve our marketing objectives.
What you’ll get:
Lots of benefits including:
- Holidays – 25 days plus bank public holidays, increasing by 1 day after 2 years and a further day after 4 years.
- A day off on or around your birthday.
- Cycle2Work scheme
- Statutory pension and life assurance.
- Various opportunities to gain an immersive experience into a range of Avado products and proposition.
- On-demand access to our Pro Connect community
- On-demand access to online benefits
- Curated personal development and learning tools
And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our Values which guide our thinking, decisions and actions, creating a truly unique place to work. You will also get to be at the forefront of helping a very diverse range of professionals enhance their careers, whether at the early stages or later down the line. You'll enjoy an environment with an enviable workspace to use in West London, serious personal development opportunities (well, we are a learning organisation after all), and some rather nice job-related and lifestyle perks. Oh, and one more thing - we're a Great Place to Work™ certified company, something we are rightly very proud of!
And we’re highly inclusive….
Avado is one of those rare places where anyone from anywhere with any background or experience is free to come and do their very best work. We believe in the diversity of thought, as that’s what helps us help our clients and learners – whether investing in their own development, or having their employer invest for them. Equality, diversity and inclusion are values that underpin our success; come and see for yourself!
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Top Skills
What We Do
True transformation isn’t digital, it’s human.
Avado is a people powered transformation partner creating tangible and measurable impact for people and organisations. We equip a diverse pool of UK talent with the skills they need to power both their own growth and that of their organisations.
We do this through designing digital, interactive learning experiences including work-readiness programmes, apprenticeships and professional qualifications, many of which help our clients maximise UK government skills funding.
That’s why we focus on inspiring the people who power an organisation. The people who bring your workplace culture to life. The people who make a real difference to your future. So whatever your business, you can rely on our learning and development experiences to ensure everyone has the skills they need in this fast-moving world
