Marketing Manager

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Kuwait is one of Calo’s most important markets.

The product works. Customers love the food. The brand is trusted.

What we’re building next is a scalable marketing engine, one that balances growth, brand, and retention without relying on guesswork or heroics.

This role is not about posting content or running ads in isolation. It’s about building and operating a real marketing system that drives sustainable growth.

We’re looking for a hands-on Marketing Manager to own and scale marketing in Kuwait.

You’ll be responsible for how growth actually happens, from strategy to execution to learning, working closely with leadership, finance, and operations.

This is a high-ownership role for someone who wants to grow into senior leadership over time.

• Own marketing priorities for the Kuwait market
• Design and run full-funnel marketing initiatives
  • awareness → acquisition → retention → loyalty
• Establish baselines, run experiments, and iterate based on learnings
• Make smart trade-offs across channels, budgets, and timing
• Track and interpret KPIs across the funnel
• Partner closely with finance, operations, and CX
• Turn execution into insights, and insights into better decisions

This is a thinking + doing role.

This role is a strong fit if you:

• Have 3+ years of experience in marketing (digital / performance background preferred)
• Are very comfortable with numbers, analytics, and measurement
• Think about marketing as a system, not a set of campaigns
• Understand prioritization, trade-offs, and impact
• Have run or supported full-funnel growth initiatives
• Are hands-on and execution-oriented
• Are hungry to learn, grow, and prove yourself
• Experience in B2C, subscriptions, D2C, or lifestyle brands is a plus.

• Not a creative-only role
• Not a social/content-only role
• Not a “run ads and report clicks” role

Creativity matters, but structured thinking and strong analytics matter more.

• Structured, methodical, and clear in how you think
• Comfortable with ambiguity and ownership
• Curious, humble, and growth-driven
• Motivated by impact, not titles
• Excited to build something meaningful

• Screening meeting with TA
• Technical interview
• Case Study
• Panel meeting
• Culture-fit discussion
• Offer stage

If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? Yalla, let’s gooo! 🚀