Marketing Manager

Reposted 4 Days Ago
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São Paulo
In-Office
Senior level
Gaming • Hardware
The Role
Lead all marketing initiatives for Razer Gold across Latin America, overseeing campaigns, managing budgets, partnerships, and driving brand growth.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is seeking a strategic and results-driven Marketing Manager to lead all marketing initiatives for Razer Gold across Latin America. Based in São Paulo, the Marketing Manager will oversee the full lifecycle of regional campaigns, from planning and approvals to execution and performance optimization. Additionally, this role will manage budgets, agencies, internal and external resources with relevant KPIs/OKRs while driving growth through ecommerce, digital media, influencer marketing, esports, and retail strategies.
As the Marketing Manager, your mission is to elevate brand awareness and accelerate sales across Portuguese and Spanish-speaking markets. This role requires close collaboration with global and regional teams to ensure brand consistency and local relevance. Success in this position demands strong analytical capabilities, fluency in English, and a solid background in gaming, digital payments, or consumer tech.
This role is 100% presential and works out of our São Paulo office.

Essential Duties and Responsibilities

  • Partner with the Global Marketing and manage regional team to drive awareness, engagement and sales growth across Brazil and Hispanic Latin American markets as Mexico, Colombia, Chile, Peru, Argentina, and others.

  • Lead a team of internal staff and external service providers to deliver impactful marketing results.

  • Position Razer Gold as the leading global and local game currency across the region and drive the launch and expansion of Razer Gold with top game titles in the region.

  • Identify, evaluate, and negotiate with key marketing channels, including media outlets, influencers, esports platforms, online portals, social media, retail, and point-of-sale opportunities.

  • Strategically select and manage sponsorships, influencer partnerships, and digital media campaigns.

  • Oversee contract approvals, promotional calendars, and campaign deliverables to ensure optimal investment and performance.

  • Manage regional marketing budgets with a focus on maximizing ROI across all initiatives.

  • Collaborate with cross-functional teams and agencies to enhance the full sales funnel, from offer definition and purchase flow to ecommerce and retail experience, ensuring seamless execution and reporting.

Pre-Requisites :

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Public Relations, Branding, or a related field or equivalent professional experience.

  • Minimum 5 years of experience in digital marketing, including social media, paid media, PR, and/or SEO/SEM.

  • Fluent in English, Spanish and Portuguese.

  • Strong analytical mindset with a focus on ROI and performance metrics.

  • Excellent communication and stakeholder management skills.

  • Proven experience managing multiple resources and initiatives across diverse markets.

  • Background in gaming, payments, or entertainment industries.

  • Comfortable working in a fast-paced, startup-like environment within a global organization.

  • Proactive, dynamic, and detail-oriented with strong multitasking abilities.

  • Occasional travel (less than 10%) for industry events, conferences, and regional activations.

Are you game?

Top Skills

Digital Media
Ecommerce
Influencer Marketing
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The Company
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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