Marketing Manager for Surgical Business Unit with LATAM scope. Responsible for product management, market analysis and business development, competitive analysis, campaigns and digital initiatives, support to educational events and congresses among other marketing activities.
How you’ll make an impact:
• Lead the execution of portfolio management activities: (e.g., product roadmap development, portfolio review, product phase out) and develop comprehensive marketing launch plans for major product launches
• Support major projects including events and congresses within LATAM region
• Lead the development and continuous improvement of competitive data and analysis within business intelligence tools
• Develop product materials and programs that support product launch and commercialization strategies for major product launches
• Develop market and price analysis for current portfolio and major product launches.
• Lead the execution of Salesforce readiness (e.g., training on product, messaging, and competition) collaboration with regional partners (e.g., PEMA, Public Affairs, Bids & Tenders) as it relates to major product launches
• Manage daily marketing activities, interface with agency, local associations and other stakeholders involved in marketing activities
• Provide input on KOLs list for LATAM based on business unit strategy.
• Incidental: Manage marketing budget and marketing process/KPIs; Manage marcom materials, images, videos and digital activities related to the business unit.
• Marketing campaigns, digital initiatives and budget control.
• Other various marketing activities.
What you’ll need:
Marketing Degree + Solid experience in Marketing
Experience with product lauches
English and Spanish are required
Availability to travel 40% of the time
What else we look for:
• Proven successful project management skills
• LATAM experience
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Similar Jobs
.jpg)
What We Do
Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms
