Marketing Manager - Events & Communities

About Alaan

Alaan is the Middle East’s first AI-powered spend management platform, built to help businesses save time and money.
Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.

Founded in 2022, Alaan is already the trusted partner of over 2000 leading businesses across the UAE and KSA, including G42, Careem, McDonald’s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.

In just three years, Alaan has become the #1 expense management platform in the Middle East- and we’ve done it while becoming profitable.

Alaan is also backed by Y Combinator and top global investors, including Peak XV (formerly Sequoia India & SEA), and built by a world-class team with experience from McKinsey, BCG, Goldman Sachs, Careem, Rippling, and other high-growth companies. This creates an environment where employees learn from top-tier talent while building at startup speed.

We’re not just building software. We’re reimagining how finance works for modern businesses across the region.

We’re looking for a Marketing Manager who will bring Alaan’s brand to life across the UAE - through events, community-led initiatives, and high-impact on-ground activations.

You’ll be the face of the brand in-market, building relationships with finance leaders and driving experiences that turn Alaan into a brand people genuinely love and remember.

This role is built for a proactive marketer who thrives outside the office, someone who can create content, lead activations, and own projects end-to-end with speed, creativity, and confidence.

1. Events & Experiences

• Plan and execute branded events and experiences end-to-end — from concept to on-ground execution
• Manage vendors, venues, logistics, event branding, and audience experience
• Track event impact (attendance, engagement, brand recall)

2. Partnerships & Collaborations

• Build relationships with finance and business communities in the UAE
• Plan co-branded initiatives that boost reach and brand credibility
• Manage partnership deliverables and cross-promotion

3. Community Building

• Foster a strong finance professional community through meetups, networking formats, and ongoing engagement. 
• Build meaningful touchpoints and conversations with CFOs and finance teams.
• Convert on-ground stories and interactions into brand moments

4. Creator & Influencer Management

• Identify and collaborate with relevant influencers and creators
• Own campaign execution - briefs, approvals, deliverables, and performance tracking
• Maintain creator relationships and measure ROI

5. On-Ground Brand Activations

• Execute high-visibility brand moments like pop-ups, mall/café activations, and offline installations
• Ensure strong brand consistency across all physical touchpoints

6. Ownership & Operations

• Manage budgets, timelines, performance reporting, and vendor networks
• Work cross-functionally with content, design, and ops teams to drive smooth execution

• 3+ years in marketing, ideally in brand, events, BTL, or community roles
• Content-savvy - comfortable shooting quick stories, reels, BTS moments, etc.
• Highly proactive and resourceful,  gets things done on-ground
• A hands-on doer who thrives in fast-paced environments
• Ability to build relationships and represent the brand with confidence
• Strong operational ownership, planning, coordination, execution

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more