About Piston
Piston is a fast-growing, venture-backed fintech startup reinventing how fleets pay for fuel. Our flagship product, PistonPay, is a cardless, QR-based fuel payment network that gives fleet owners real-time visibility, prevents fraud before it happens, and makes fuel payments seamless and hassle-free.
We’re proud to be backed by Pear VC and Spark Capital, and we’re scaling quickly with fleets across the U.S. If you want to join a company that’s moving fast, breaking old systems, and building the future of payments for trucking—you’ll fit right in.
The Role
We’re looking for a hands-on Marketing Manager to build and run Piston’s marketing engine from the ground up. This is an in-office role in Cupertino, CA. You won’t be just managing agencies—you’ll be executing directly, experimenting boldly, and owning results.
What You’ll Do
Own and grow Piston’s social media presence with bold, engaging, and relevant content.
Design and execute email campaigns in HubSpot (and beyond) that drive engagement and growth.
Partner with the sales team to create and run lead-gen and conversion campaigns.
Build and protect the Piston brand—ensuring consistency in voice, tone, and design across all channels.
Track, analyze, and optimize marketing KPIs to measure and improve performance.
Operate with urgency, creativity, and accountability—a builder, not a delegator.
What We’re Looking For
3+ years of marketing experience (startup, B2B SaaS, or fintech strongly preferred).
Proficiency with email marketing tools (HubSpot is a plus).
Strong sense of brand and design—comfortable creating or guiding assets.
Excellent writing and storytelling skills.
High-energy, self-driven, and eager to work hard to build something big.
Bonus: Experience with paid ads, analytics tools, or growth hacks.
Why Join Piston?
🚀 Build the marketing function from day one.
👥 Work directly with the founding team.
📝 Shape the voice of a disruptive fintech startup.
💰 Competitive salary + meaningful equity.
⚡ Be part of a culture that values speed, ownership, and execution.
Skills Required
- 3+ years of marketing experience, preferably in startup, B2B SaaS, or fintech
- Proficiency with email marketing tools, HubSpot preferred
- Strong sense of brand and design
- Excellent writing and storytelling skills
What We Do
Piston is building the closed-loop payment network for the $250B+ U.S. trucking industry. Our flagship product, PistonPay, is a QR-based fuel payment platform for fleets, offering seamless controls, dynamic underwriting, and real-time visibility at the pump. We’re reshaping fleet finance from the ground up.
