ESSENTIAL DUTIES and RESPONSIBILITIES
- Act as the main point of contact for marketing needs, building and maintaining strong relationships.
- Understand business goals, industry trends, and competition to develop effective marketing strategies.
- Develop and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
- Collaborate with cross-functional teams, including designers, content creators, and digital marketers, to ensure campaign success.
- Monitor campaign performance, analyze data, and provide insights and recommendations to optimize marketing strategies.
- Create and present regular reports to leadership, demonstrating the effectiveness and ROI of marketing efforts.
- Manage project timelines, budgets, and resources to ensure timely and successful delivery of marketing initiatives.
- Stay updated on industry trends and best practices to drive innovation and continuous improvement.
- Lead meetings, presenting campaign updates and discussing strategic opportunities.
- Provide exceptional customer service, addressing concerns and inquiries promptly and professionally.
REQUIREMENTS
- Minimum 3+ years’ experience
- Must be available to work at corporate office in Greensboro, NC in conjunction with remote work schedule as agreed upon with Marketing leadership.
- Proven experience planning and executing digital marketing campaigns.
- Experience with SEO/SEM and CRM software.
- Experience implementing and optimizing Google Adwords campaigns.
- Solid knowledge of web analytics tools like Google Analytics, SEMRush, Google AdWords, GTMetrix.
- Hands on experience with online marketing tools and practices.
- Experience with WordPress, and familiarity web design and HTML.
- Excellent verbal and written communication skills.
- Strong analytical and project management skills.
- Self-starter who needs little supervision to stay on task.
- An eye for critiquing visual media (videos, images) for marketing uses.
- Experience with videography or photography a plus.
- BS degree in Marketing, Digital Marketing, Communications, or relevant field.
PROGRAMS/SOFTWARE PREFERRED
- Wordpress
- SEMRush
- Hootsuite
- HubSpot
- ClickUp
- MailChimp
- Active Campaign
- Adobe Creative Cloud
- Indesign
- PhotoShop
- Google Analytics
- Google AdWords
- Bing for Business
- HTML
- JavaScript
- Figma Jam and Figma Design
- Illustrator
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What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.
Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.
At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.
Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.
At Cogent, your business is our business — let's build something together.
Website: www.cogentanalytics.com
Email: [email protected]
Phone: (336) 665-8154
