Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The Customer Lifecycle team is part of Global Marketing | Global CRM and responsible for evergreen CRM programs aimed at increasing the quantity and quality of customer experiences across global markets.

As a Lifecycle Marketing Manager, you will own the strategy, execution and optimization of specific global lifecycle programs across +150 markets, using primarily owned channels to grow buyer engagement and long-term customer value.

You will be part of the Horizontal Lifecycle Team and will report into the Team Lead.

What you will accomplish: 

• You will be the E2E owner of impactful and engagement driving, evergreen, recurring lifecycle programs, including concept creation, seamless campaign execution, performance monitoring and optimization efforts.

• Collaborate with internal teams, including the wider Customer Lifecycle team, Global Creative, Front End, Targeting Innovation, Contact Strategy, Analytics, Legal, Local Markets and other partners to implement global campaigns.

• Partner with the Global Creative team and creative agencies to develop and implement high-quality content and experiences that resonate with our customers

• Use data-driven insights to measure the impact of communication activities and to continuously optimize live campaigns.

• Increase impact by finding opportunities such as adding net new programs to the existing program portfolio, expanding to international markets and all available channels and optimizing existing programs in terms of triggers, targeting, frequency, content etc..

What you will bring:

• Minimum of 3 years of relevant experience, preferably in CRM of an e-commerce or retail environment.

• Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.

• Demonstrated ability to develop and implement successful marketing strategies across various channels with experience in measuring and reporting on campaign performance.

• Creative, innovative mentality.

• Passion for customer excellence.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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