Senior Marketing Manager

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

As a Marketing Manager, you will be responsible for the development of marketing strategies focus on business opportunities for the Latin America & Caribbean business unit.  Analyzes sales, targets, and dealers commission programs.  This position uses multiple systems to prepare and analyze data for forecast programs, and for the development of future business opportunities. 

Primary Duties and Responsibilities: 

• Develops and executes strategic marketing plans aligned with business goals. 

• Leads the creation and implementation of integrated marketing campaigns across digital, social media, email, and traditional channels. 

• Analyzes campaign performance and provides actionable insights to optimize results. 

• Oversees the company’s co-op advertising program for dealers, managing requests and ensuring alignment with brand strategy. 

• Supports dealers in developing marketing plans that reflect Mercury’s positioning and objectives. (?) 

• Supervises social media strategies to drive brand awareness, engagement, and lead generation. Collaborating on the creation of digital content and promotional materials to ensure consistent brand messaging. 

• Assists with merchandising, point-of-purchase materials, and digital tools for dealer marketing initiatives. 

• Coordinates with external partners to execute projects that enhance brand loyalty and drive sales. 

• Monitors and analyzes marketing data (e.g., surveys, campaign metrics, social media performance) to refine strategies. 

• Guarantee all translations and adapted marketing assets for regional use; manages digital tools such as dealer portals, websites, and social media platforms. 

• Plans, organizes, and participates in industry events, dealer meetings, and promotional trips. 

• Collaborates with cross-functional teams and dealers to develop campaigns, sales programs, and promotional initiatives. 

• Travel to LAC markets to understand the business and make dealers connections and feedback. 

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Knowledge, Skill and Ability Requirements: 

• Strong knowledge of marketing strategy methodologies. 

• Proven experience in marketing, preferably in a similar role. 

• Solid understanding of digital marketing tools and platforms. 

• Ability to manage the production, control, and distribution of marketing materials in both English and Spanish. 

• Excellent verbal and written communication skills to engage with all levels of the organization, dealer network, and media. 

• Strong organizational skills with the ability to manage multiple projects simultaneously. 

• Proficient in Microsoft Office, PowerPoint, Adobe, InDesign, and other graphic design tools. 

• Ability to work independently and collaboratively within a team. 

• Creative mindset with a keen eye for detail. 

• Strong follow-up skills and ability to maintain excellent organization. 

• Ability to work with a high level of confidentiality. 

Education and Experience Requirements 

• Masters Degree in Marketing or related field preferred.   

• Bachelor’s degree in Marketing 

• At least 6 years in similar roles   

• Experience in Latin American markets

• Fluency in English and Spanish both verbal and written is a must. 

The anticipated pay range for this position is $100,900 to $160,800 USD annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! 

About Mercury Marine:  

Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com