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Job Details:
Job Details:
We are seeking a strategic-minded Marketing Manager to help lead integrated marketing efforts for Tyson brand. In this role, you will be responsible for developing and implementing comprehensive brand activation strategies that align with business objectives of Tyson brand. You will help oversee the planning, execution, and evaluation of marketing campaigns, ensuring consistent brand consistency and KPI achievement across all channels.
This is an onsite role in Springdale, Arkansas and is not eligible for remote work.
Relocation assistance is available for this position per Tyson’s relocation policies. Preference will be given to local candidates.
Responsibilities:
Strategic Planning
- Partner with Business Unit to understand annual priorities and then craft inspiring marketing briefs to meet those needs.
- Monitor cultural landscape with intention to influence social and public relations strategy.
- Map consumer journey, based on buying behaviors, to optimize marketing mix.
Creative Leadership & Activation
- Partner with external agencies on development and execution of all marketing campaigns across paid media, social, in-store, .com and PR.
- Evaluate creative work and deliver feedback rooted in brief and business challenge. Deliver meeting recaps to ensure alignment across parties.
- Facilitate activation of strategic brand partnerships with various organizations to enhance our brand presence, expand market reach, and drive innovation.
- Develop and execute targeted campaigns to nurture leads, improve customer retention, and personalize customer experiences.
- Champion Tyson brand standards, ensuring all content is on-brand and consistent across all assets.
- Partner with Consumer Insights and Analytics teams to track key performance indicators and recommend program optimizations.
Operational Excellence
- Act as a “quarterback” of the Marketing organization by ensuring a single strategy comes to life with cross functional marketing teams (Shopper, ecommerce, PR, Media).
- Promote program visibility across matrixed organization, through continued sharing, updates and facilitating status meetings/documents.
- Maintain integrated project workback calendars, driving programs toward key milestones.
- Assist with administrative duties such as meeting ownership and recaps, maintaining status documents, and financial stewardship such as vendor invoicing.
Qualifications:
- Bachelor's degree required.
- Approximately 5 years of relevant experience, preferably in brand marketing or at an advertising agency.
- Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale.
- Excellent communications skills – both verbal and written – with ability to align strategies across various departments and teams.
- Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously.
- Outstanding organizational skills, adept at prioritizing, multi-tasking and time management.
- Proficient in Microsoft Office suite (PowerPoint, Excel, Word).
- Experience understanding or managing P&L a plus.
Sponsorship is not available for this role.
Relocation Assistance Eligible:
Yes
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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Top Skills
What We Do
World's largest processor and marketer of protein food products.
We think differently and we act boldly. At Tyson Foods, we're not only ready for tomorrow, we’re leading the way.
We are a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for our shareholders, our customers, our team members, and our communities.
We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.
